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ICSC Research Connections Conference
October 29 @ 12:30 pm - 1:30 pm
Part of a series of global research conferences, the Research Connections Conference offers the latest thinking on the economy and its impact on the shopping center industry. Hear the latest industry research studies and gain insights into the latest research techniques to make better and more informed decisions. For the site-selection researcher, the financial researcher and the academics marketing researcher, this ICSC conference provides the opportunity to meet and interact with others in their field.
Highlighting findings from the research behind the book Big Shifts Ahead: Demographic Clarity for Businesses, author and demographer Chris Porter will share an insightful framework that makes demographic trends easier to understand, quantify and anticipate. He will address how these trends have shaped societal behavior and translate the implications for the retail and real estate industry. His analysis of demographics will give business leaders a better perspective and competitive advantage when reacting to unanticipated events that shift prevailing trends.