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STI: PopStats Research Conference and User Forum 2019
April 9 @ 9:00 am - 10:00 am
Demographic Clarity for Business
Highlighting findings from the research behind the book Big Shifts Ahead: Demographic Clarity for Businesses, Author and Demographer Chris Porter will share an insightful framework that makes demographic trends easier to understand, quantify, and anticipate. He will address how these trends have shaped societal behavior and translate the implications for the retail and real estate industry. His analysis of demographics will give business leaders a better perspective and competitive advantage when reacting to unanticipated events that shift prevailing trends.