New Riverside Communities Outselling the Old Ones | John Burns Real Estate Consulting

New Riverside Communities Outselling the Old Ones


Several builders have conducted great consumer research (at a minimal cost per house) to help them design floor plans that buyers can’t find anywhere else in the new or resale market. They learned that today’s buyer is much different from the buyer of several years ago, and have designed homes that are selling very well despite heavy competition from foreclosures.

In my 10 years of experience at KB Home and Standard Pacific Homes, our best-selling communities were frequently the ones where we built exactly what the consumers in our price range wanted, and could not find elsewhere.

I recently studied the best-selling new communities in Riverside County and I found that:

  • There is a huge difference between the top and bottom performers in each submarket, with about 25-30% of the neighborhoods capturing 50-66% of sales.
  • There is not a clear division by price or square footage.
  • Newly opened and re-positioned communities are generally enjoying a huge advantage.

The market is still very competitive, with only 42 of the 91 reporting neighborhoods seeing an improvement in their 2010 YTD sales rates.

Here are some observations by submarket:

  • Perris Valley – Of the 33 neighborhoods in this submarket, 10 neighborhoods captured 2/3 of sales with 4 sales/month or better. 14 neighborhoods have seen an improvement in YTD sales rates. This submarket has 4 newly opened (2010) neighborhoods and one re-opened. All are top performers.
  • Moreno Valley/Beaumont – Of the 16 neighborhoods reporting in this submarket, 6 (38%) captured 67% of sales with 4 sales/month or better. There are two newly opened neighborhoods, and one is the top submarket performer. The other only has one sale to-date and has clearly missed the market.
  • Temecula/Murrieta – Of the 24 neighborhoods reporting in this submarket, 5 (21%) captured 50% of sales for 3.67 sales/month or better. 10 neighborhoods have seen an improvement in YTD sales rates. The one newly opened community is the top performer.
  • Riverside/Corona – Of the 28 neighborhoods reporting in this submarket, 7 (25%) captured 55% of sales for 4 sales/month or better. 12 neighborhoods have seen an improvement in YTD sales rates. There are no newly opened neighborhoods in 2010.

Mollie Carmichael (20 years with The Irvine Company, Pulte, Centex and Lennar) and I are passionate about helping our builder clients succeed in markets all across the country. If you would like some help positioning your currently selling or upcoming neighborhood for the most success possible, please give us a call at 949-870-1200.

This is the most current available data for all variables and markets.

Permits Statistics
Employment Statistics
Affordability
12-
12-
Total
NF Payroll Employment
State
Metro Area*
Month
S. Fam. Permits
Month
Total Permits
Permits / Peak Permits
1-Yr Growth
1-Yr Growth Rate
Unemp Rate
Median Home Price
Housing Costs / Income
Housing Cycle Barometer
Alabama
Anniston-Oxford 131 189 40% (1,600) (3.2%) 11.2% $87,517 19% 0.8
Auburn-Opelika 659 1,386 63% (300) (0.6%) 9.5% $129,855 27% 0.4
Birmingham 1,795 1,917 25% (25,900) (5.1%) 10.7% $147,000 24% 1.0
Decatur 91 91 10% (1,300) (2.4%) 12.7% $94,009 18% 0.4
Dothan 226 326 44% (1,600) (2.7%) 10.4% $89,178 19% 0.3
Florence 143 190 24% (300) (0.5%) 11.2% $93,384 20% 0.5
Gadsden 107 107 27% (500) (1.4%) 11.5% $84,949 20% 1.1
Huntsville 2,448 3,023 61% (2,500) (1.2%) 8.8% $120,849 19% 0.3
Mobile 1,257 2,102 76% (7,700) (4.3%) 12.0% $126,963 27% 2.7
Montgomery 476 506 19% (4,500) (2.6%) 10.7% $129,951 23% 0.7
Tuscaloosa 414 761 29% (1,700) (1.8%) 9.8% $119,166 24% 0.4
Alaska
Anchorage 321 575 6% 0 0.0% 8.5% $177,699 21% 0.3
Fairbanks 39 39 5% (200) (0.5%) 8.7% $136,554 18% 0.1
Arizona
Flagstaff 118 480 35% (1,100) (1.8%) 9.4% $287,000 51% 6.3
Phoenix 10,370 10,793 16% (71,800) (4.1%) 9.2% $131,900 20% 1.4
Prescott 353 512 11% (1,700) (3.0%) 10.4% $128,670 25% 0.0
Tucson 2,162 2,233 17% (11,100) (3.0%) 8.9% $160,000 30% 1.7
Yuma 641 733 27% (4,200) (7.9%) 19.8% $134,000 28% 4.0
Arkansas
Fayetteville 1,041 1,591 21% (3,000) (1.5%) 7.0% $101,298 17% 0.1
Fort Smith 635 905 69% (3,500) (3.0%) 8.8% $77,206 15% 0.2
Hot Springs 39 39 10% (1,600) (4.2%) 8.9% $111,820 23% 0.7
Jonesboro 475 494 50% (900) (1.8%) 8.2% $75,103 15% 0.2
Little Rock 1,860 2,671 47% (10,100) (3.0%) 7.6% $133,427 22% 2.6
Pine Bluff 53 77 19% (800) (2.1%) 10.3% $65,940 13% 0.1
California
Bakersfield 1,745 2,001 23% (8,600) (3.7%) 17.6% $121,750 21% 1.2
Chico 304 394 20% (2,500) (3.5%) 14.9% $175,000 34% 2.1
El Centro 233 232 11% (1,600) (3.5%) 28.0% $118,500 26% 1.8
Fresno 1,962 2,233 30% (11,800) (4.1%) 18.6% $144,500 26% 1.8
Hanford 168 168 12% 800 2.2% 18.3% $140,000 24% 3.3
Los Angeles (D) 2,106 4,951 7% (122,200) (3.1%) 12.2% $315,000 45% 2.2
Madera 67 119 5% 0 0.0% 16.7% $139,000 25% 2.0
Merced 100 105 3% (1,600) (2.9%) 22.1% $110,250 20% 0.7
Modesto 300 300 5% (4,400) (3.0%) 19.0% $140,000 22% 0.7
Monterey 104 267 10% (2,600) (2.1%) 17.6% $235,000 33% 1.2
Napa 117 131 13% (1,500) (2.5%) 10.5% $320,000 40% 1.9
Oakland (D) 1,988 2,766 12% (44,000) (4.5%) 11.6% $300,000 32% 1.5
Orange County (D) 1,397 2,307 9% (52,700) (3.8%) 9.8% $490,000 52% 5.0
Redding 192 241 10% (600) (1.0%) 17.7% $180,500 34% 3.5
Riverside-San Bernardino 4,991 6,266 11% (59,200) (5.1%) 14.8% $172,000 24% 1.2
Sacramento 2,520 3,000 13% (34,100) (4.0%) 12.9% $200,000 27% 1.3
San Diego 2,174 3,622 8% (42,400) (3.4%) 10.7% $358,500 46% 3.4
San Francisco (D) 403 1,022 15% (44,000) (4.6%) 9.5% $642,000 66% 3.4
San Jose 698 1,201 12% (32,600) (3.7%) 12.1% $492,000 46% 2.9
San Luis Obispo 297 377 11% (4,700) (4.7%) 10.3% $376,250 53% 4.3
Santa Barbara 206 232 9% (5,300) (3.2%) 10.0% $293,250 41% 2.1
Santa Cruz 132 149 11% (2,900) (3.3%) 15.3% $463,500 57% 3.2
Santa Rosa 376 429 7% (8,300) (4.7%) 11.1% $340,000 43% 2.5
Stockton 774 774 11% (5,000) (2.6%) 18.3% $156,500 23% 0.7
Vallejo-Fairfield 686 686 11% (4,000) (3.4%) 12.7% $208,000 25% 1.1
Ventura 221 397 5% (10,800) (3.9%) 11.2% $420,000 44% 4.4
Visalia-Porterville 989 1,106 31% (3,300) (3.0%) 18.8% $125,100 23% 1.0
Yuba-Sutter 192 192 6% (900) (2.4%) 21.6% $145,500 25% 0.3
Colorado
Boulder 241 449 9% (3,700) (2.3%) 6.5% $286,500 34% 3.5
Colorado Springs 1,502 1,512 14% (8,500) (3.4%) 8.9% $177,000 24% 1.3
Denver 3,068 4,361 15% (42,800) (3.6%) 8.4% $215,000 28% 3.9
Fort Collins 400 502 14% (2,400) (1.8%) 7.2% $227,250 32% 4.1
Grand Junction 350 400 20% (5,100) (8.0%) 10.2% $133,676 21% 0.0
Greeley 819 868 20% (4,100) (5.1%) 9.9% $146,207 21% 0.5
Pueblo 192 385 27% (800) (1.4%) 9.4% $76,155 15% 0.0
Connecticut
Bridgeport 496 1,113 21% (9,800) (2.5%) 9.0% $379,193 37% 0.4
Hartford 905 1,209 11% (16,400) (3.0%) 10.0% $219,217 27% 0.0
New Haven 347 468 6% (4,400) (1.6%) 9.7% $232,647 31% 0.8
Norwich 274 435 16% (2,300) (1.8%) 9.4% $202,416 25% 0.0
Delaware
Dover 750 841 39% (1,800) (2.9%) 10.0% $189,827 35% 6.2
Wilmington (D) 983 1,284 20% (11,700) (3.5%) 10.0% $191,550 29% 3.0
District of Columbia
Washington D.C. (D) 7,466 9,958 26% (35,000) (1.5%) 7.1% $308,118 28% 2.1
Florida
Daytona Beach 740 809 10% (4,200) (2.6%) 13.0% $101,125 19% 0.2
Fort Lauderdale (D) 675 948 5% (26,700) (3.7%) 10.9% $157,000 25% 0.0
Fort Myers 1,025 1,096 4% (9,700) (4.7%) 14.0% $84,900 14% 0.2
Gainesville 436 563 17% (1,800) (1.4%) 9.0% $159,012 33% 1.4
Jacksonville 3,562 3,827 15% (14,600) (2.5%) 12.2% $133,000 21% 1.5
Lakeland 1,150 1,152 9% (7,400) (3.7%) 13.4% $105,000 20% 1.7
Melbourne 1,012 1,057 11% (5,800) (2.9%) 12.7% $115,000 19% 0.9
Miami (D) 630 1,344 5% (25,600) (2.6%) 11.3% $175,000 34% 2.5
Naples 638 1,106 14% (6,400) (5.5%) 12.7% $205,000 29% 1.9
Ocala 365 373 5% (4,900) (5.1%) 15.5% $99,950 21% 1.5
Orlando 4,011 4,952 14% (37,600) (3.7%) 12.6% $129,000 22% 0.6
Panama City 251 341 6% 300 0.4% 11.6% $158,669 28% 3.5
Pensacola 1,092 1,247 19% 0 0.0% 11.6% $131,306 25% 0.0
Port St. Lucie 398 469 4% (3,800) (3.1%) 14.4% $104,000 18% 0.2
Punta Gorda 263 283 6% (1,700) (4.1%) 13.7% $111,000 20% 1.4
Tallahassee 587 651 15% (2,100) (1.2%) 9.1% $143,162 26% 0.0
Tampa 4,112 7,129 19% (35,000) (3.0%) 13.2% $120,000 22% 1.5
Vero Beach 278 330 8% (2,500) (5.4%) 14.4% $130,000 24% 2.3
West Palm Beach (D) 1,251 1,345 6% (20,800) (4.0%) 12.5% $212,000 34% 4.5
Georgia
Albany 183 219 17% (1,100) (1.8%) 11.3% $85,823 19% 0.7
Athens 368 406 17% (800) (1.0%) 8.3% $124,582 25% 0.6
Atlanta 5,838 7,152 10% (87,300) (3.8%) 10.7% $125,358 18% 1.0
Augusta 2,551 2,697 49% (300) (0.1%) 9.7% $106,867 20% 0.5
Brunswick 408 408 32% (1,700) (4.0%) 10.3% $132,933 24% 1.0
Columbus 861 1,174 52% (1,000) (0.8%) 10.3% $100,071 21% 0.7
Dalton 143 175 16% (1,600) (2.4%) 12.7% $96,442 19% 1.0
Gainesville 260 578 22% (1,800) (2.5%) 10.0% $127,921 21% 0.6
Hinesville 305 557 63% (100) (0.5%) 8.8% $102,210 22% 1.4
Macon 369 371 20% (2,800) (2.9%) 10.9% $92,445 19% 0.5
Rome 66 81 11% (600) (1.5%) 10.7% $91,592 19% 0.9
Savannah 1,179 1,514 31% (2,900) (1.9%) 9.2% $132,204 24% 2.4
Valdosta 532 832 57% (1,600) (2.9%) 9.2% $105,021 24% 1.2
Warner Robins 689 713 34% 800 1.4% 8.0% $91,706 14% 0.2
Hawaii
Honolulu 872 1,172 24% (7,200) (1.6%) 5.7% $562,072 67% 4.1
Idaho
Boise City 1,866 1,909 17% (10,200) (4.0%) 10.7% $142,572 22% 0.3
Coeur D’Alene 771 862 32% (300) (0.6%) 12.9% $131,586 22% 0.4
Idaho Falls 346 434 23% (1,500) (3.1%) 8.2% $94,246 15% 0.0
Lewiston 85 90 22% (400) (1.6%) 9.3% $119,753 22% 1.2
Pocatello 162 169 24% (1,300) (3.5%) 9.2% $88,913 15% 0.0
Illinois
Bloomington 322 475 28% (2,300) (2.5%) 9.5% $150,093 23% 0.9
Champaign-Urbana 306 383 18% (2,400) (2.2%) 10.8% $144,216 28% 5.1
Chicago (D) 2,893 4,500 10% (138,100) (3.8%) 11.2% $170,000 26% 0.2
Danville 15 15 8% (900) (3.0%) 15.1% $55,805 13% 1.1
Decatur 28 65 11% (2,700) (5.1%) 14.6% $89,970 19% 3.9
Kankakee-Bradley 165 181 22% 300 0.7% 16.1% $133,055 23% 6.0
Lake-Kenosha (D) 644 708 11% (13,400) (3.6%) 13.3% $212,268 26% 0.9
Peoria 533 561 29% (10,400) (5.7%) 13.2% $115,264 20% 5.1
Rockford 241 243 9% (6,300) (4.3%) 18.6% $110,844 20% 5.6
Springfield 354 448 29% (1,300) (1.2%) 10.1% $115,150 19% 1.9
Indiana
Anderson 71 79 10% 0 0.0% 11.9% $78,677 16% 0.6
Bloomington 238 286 23% 400 0.5% 7.8% $120,966 26% 1.3
Columbus 114 114 19% (2,300) (5.3%) 10.1% $114,890 19% 0.9
Elkhart-Goshen 144 192 12% (600) (0.6%) 15.5% $100,520 18% 0.4
Evansville 678 764 35% (3,300) (2.0%) 9.2% $88,476 17% 1.1
Fort Wayne 842 962 26% (6,500) (3.2%) 11.0% $94,989 17% 1.7
Gary (D) 976 1,169 25% (8,200) (3.1%) 11.0% $125,832 21% 3.5
Indianapolis 3,855 5,753 34% (29,300) (3.4%) 9.4% $116,994 18% 1.9
Kokomo 15 77 10% (1,000) (2.5%) 13.2% $79,067 14% 0.2
Lafayette 496 527 29% (3,100) (3.3%) 9.4% $106,086 21% 0.8
Michigan City 105 111 19% (800) (1.9%) 13.1% $106,855 20% 2.0
Muncie 36 36 6% (1,900) (3.8%) 11.7% $71,649 16% 0.2
South Bend 301 337 17% (4,100) (3.1%) 12.2% $87,715 16% 2.4
Terre Haute 117 120 18% (1,900) (2.7%) 11.7% $74,565 16% 0.8
Iowa
Ames 117 117 12% (800) (1.7%) 5.3% $128,928 22% 0.5
Cedar Rapids 716 1,203 59% (4,000) (2.9%) 7.3% $138,819 22% 3.7
Davenport 388 679 45% (6,200) (3.4%) 10.8% $109,982 21% 5.1
Des Moines 1,895 2,604 41% (7,600) (2.4%) 7.0% $147,214 21% 1.9
Dubuque 341 455 52% (1,200) (2.2%) 7.8% $112,462 20% 1.5
Iowa City 638 730 43% (800) (0.9%) 5.0% $146,720 23% 0.4
Sioux City 120 148 13% (3,000) (4.0%) 6.5% $84,616 15% 0.5
Waterloo 374 400 48% (1,800) (2.0%) 6.8% $113,819 21% 5.4
Kansas
Lawrence 206 362 19% (600) (1.2%) 5.6% $138,571 24% 1.0
Topeka 359 507 37% (2,000) (1.8%) 7.0% $106,442 17% 1.2
Wichita 1,372 1,902 42% (16,600) (5.5%) 8.1% $118,241 18% 2.2
Kentucky
Bowling Green 308 450 33% (1,800) (3.1%) 10.8% $103,840 22% 1.4
Elizabethtown 436 510 39% 0 0.0% 11.3% $102,131 20% 1.7
Lexington 1,332 1,534 30% (300) (0.1%) 9.2% $144,232 27% 3.8
Louisville 2,215 2,559 29% (16,700) (2.8%) 12.2% $130,098 25% 4.7
Owensboro 257 260 24% (1,400) (2.8%) 11.0% $79,912 17% 1.3
Louisiana
Alexandria 344 344 36% (1,200) (1.8%) 6.3% $88,785 21% 1.2
Baton Rouge 3,018 3,104 34% (4,900) (1.3%) 6.4% $163,368 31% 5.2
Houma 487 543 46% (3,400) (3.5%) 4.9% $109,752 22% 2.4
Lafayette 809 886 17% (5,200) (3.4%) 5.5% $123,487 25% 1.8
Lake Charles 928 1,322 88% (4,400) (4.7%) 6.3% $102,051 22% 1.9
Monroe 278 283 24% (2,600) (3.3%) 7.2% $90,468 22% 1.3
New Orleans 2,138 2,525 19% (3,700) (0.7%) 6.5% $162,224 32% 5.1
Shreveport 1,102 1,338 44% (2,700) (1.5%) 6.7% $152,710 36% 5.7
Maine
Bangor 310 387 39% (1,200) (1.9%) 8.5% $108,603 22% 0.0
Lewiston-Auburn 158 180 21% (900) (1.9%) 9.3% $113,609 22% 0.0
Portland 1,074 1,117 19% (3,500) (1.9%) 7.7% $198,390 31% 1.7
Maryland
Baltimore 3,306 5,143 26% (41,300) (3.3%) 8.7% $245,000 34% 5.8
Bethesda (D) 1,666 1,743 14% (5,700) (1.0%) 6.2% $337,000 34% 5.0
Cumberland 117 182 45% (1,500) (3.9%) 11.1% $108,927 25% 4.9
Hagerstown 690 698 17% (3,000) (3.1%) 11.6% $149,911 26% 0.4
Salisbury 152 209 16% (2,100) (3.9%) 10.7% $125,269 25% 0.0
Massachusetts
Barnstable Town 312 337 7% 300 0.3% 12.5% $326,532 43% 1.5
Boston (D) 1,108 2,189 21% (40,400) (2.4%) 8.4% $337,141 39% 2.1
Cambridge (D) 1,178 1,648 22% (60,900) (2.5%) 8.9% $365,017 36% 0.9
Pittsfield 59 63 7% (1,400) (4.0%) 10.2% $170,144 28% 0.5
Springfield 580 623 13% (11,600) (4.1%) 11.0% $177,203 26% 0.2
Worcester 924 1,271 17% (7,800) (3.3%) 10.4% $221,040 26% 0.8
Michigan
Ann Arbor 272 313 11% (2,500) (1.3%) 8.9% $147,424 21% 0.0
Battle Creek 12 12 2% (1,000) (1.8%) 12.6% $76,801 15% 0.6
Bay City 130 130 29% (1,100) (3.0%) 14.0% $75,396 15% 0.7
Detroit (D) 286 374 6% (34,500) (4.9%) 16.1% $82,831 17% 0.3
Flint 70 185 5% (3,600) (2.7%) 15.9% $70,873 14% 0.1
Grand Rapids 806 832 17% (9,700) (2.7%) 12.4% $91,267 16% 1.2
Holland 409 467 17% (3,600) (3.6%) 13.6% $125,370 19% 0.4
Jackson 61 113 11% (2,900) (5.3%) 14.8% $87,220 17% 1.0
Kalamazoo 413 415 17% (4,700) (3.4%) 12.2% $106,762 20% 0.5
Lansing 288 381 12% (1,600) (0.7%) 11.2% $84,682 15% 0.8
Monroe 95 95 8% (2,500) (6.6%) 15.1% $108,512 16% 0.2
Muskegon 70 95 10% (2,800) (4.7%) 16.3% $79,690 17% 0.4
Niles 125 131 16% (1,200) (2.1%) 14.6% $108,422 22% 2.1
Saginaw 124 134 14% (500) (0.6%) 13.7% $60,385 12% 1.8
Warren (D) 1,083 1,188 6% (56,600) (5.4%) 14.8% $136,779 19% 0.1
Minnesota
Duluth 466 547 32% (3,800) (3.0%) 9.1% $104,767 22% 6.0
Minneapolis 3,811 4,716 17% (55,000) (3.2%) 7.6% $170,009 24% 2.5
Rochester 452 564 28% (1,400) (1.4%) 6.6% $124,116 18% 1.2
St. Cloud 254 360 18% (300) (0.3%) 8.3% $119,821 22% 2.8
Mississippi
Gulfport-Biloxi 1,904 2,692 49% (1,300) (1.2%) 10.0% $132,067 30% 5.2
Hattiesburg 52 102 9% (600) (1.0%) 9.6% $90,893 22% 0.6
Jackson 1,287 1,309 29% (2,400) (0.9%) 9.6% $132,816 27% 4.2
Pascagoula 690 695 45% (400) (0.7%) 11.0% $100,627 19% 0.2
Missouri
Columbia 462 518 22% 100 0.1% 6.6% $147,509 29% 2.8
Jefferson City 296 387 34% (1,500) (1.9%) 8.0% $104,264 19% 1.5
Joplin 134 140 19% (2,600) (3.3%) 8.7% $81,605 19% 1.5
Kansas City 1,881 3,385 18% (29,600) (3.0%) 9.1% $144,372 22% 2.6
Springfield 910 1,352 26% (2,800) (1.5%) 9.2% $112,443 24% 1.7
St. Joseph 122 146 34% 1,100 1.9% 9.0% $83,866 18% 1.0
St. Louis 4,298 5,597 31% (30,600) (2.4%) 11.0% $169,375 29% 5.3
Montana
Billings 459 572 39% (3,200) (4.1%) 6.2% $111,644 19% 0.0
Great Falls 115 159 50% (300) (0.9%) 6.9% $92,726 18% 0.0
Missoula 216 255 23% 300 0.5% 7.7% $154,983 30% 0.8
Nebraska
Lincoln 609 737 27% (4,000) (2.3%) 5.0% $131,089 19% 0.4
Omaha 3,267 3,568 54% (12,500) (2.7%) 5.9% $131,383 18% 0.1
Nevada
Carson City 17 33 5% (1,400) (4.7%) 13.7% $141,524 22% 0.0
Las Vegas 4,294 6,399 16% (50,600) (6.0%) 13.9% $133,800 19% 0.0
Reno 509 748 12% (7,300) (3.7%) 13.4% $180,000 26% 0.7
New Hampshire
Manchester 331 623 9% (400) (0.4%) 7.7% $222,423 23% 0.0
New Jersey
Atlantic City 506 529 13% (3,600) (2.6%) 14.2% $212,873 30% 3.3
Camden (D) 1,391 2,173 26% (15,600) (3.0%) 10.6% $188,056 21% 0.0
Edison (D) 2,661 3,334 14% (33,100) (3.4%) 9.8% $313,868 31% 2.9
Newark-Union (D) 1,373 2,201 24% (29,700) (3.0%) 10.0% $330,541 35% 0.9
Ocean City 264 423 17% 900 2.7% 17.6% $216,110 31% 1.0
Trenton 181 374 10% (4,300) (1.8%) 8.3% $246,796 26% 1.8
Vineland 243 254 35% (500) (0.8%) 14.9% $126,075 20% 0.0
New Mexico
Albuquerque 1,564 1,716 19% (7,500) (2.0%) 9.0% $194,000 34% 4.5
Farmington 204 230 39% (4,000) (7.8%) 10.6% $181,554 35% 4.9
Las Cruces 890 942 38% (500) (0.7%) 8.9% $97,053 22% 0.0
Santa Fe 109 109 8% (1,400) (2.3%) 7.6% $197,601 30% 0.0
New York
Albany 1,173 1,403 26% (9,300) (2.1%) 7.7% $187,104 29% 3.6
Binghamton 143 143 11% (3,100) (2.8%) 9.5% $119,849 23% 4.5
Buffalo 1,005 1,062 23% (6,600) (1.2%) 9.2% $113,700 21% 2.9
Elmira 48 51 17% (500) (1.3%) 9.4% $90,019 19% 2.9
Glens Falls 285 320 20% 400 0.8% 9.7% $156,535 29% 4.0
Ithaca 113 142 22% (100) (0.2%) 6.0% $146,936 27% 2.1
Kingston 186 230 16% (200) (0.3%) 8.6% $206,620 32% 2.6
Nassau (D) 1,215 1,338 12% (11,000) (0.9%) 7.9% $379,216 37% 4.7
New York (D) 1,417 8,967 22% (124,400) (2.4%) 9.9% $414,446 61% 3.5
Poughkeepsie 704 1,428 28% (4,500) (1.8%) 8.6% $202,511 25% 0.3
Rochester 1,256 3,745 73% (7,800) (1.6%) 8.7% $116,028 20% 2.5
Syracuse 729 901 26% (5,000) (1.6%) 9.0% $117,707 21% 3.6
Utica-Rome 154 182 14% (1,100) (0.8%) 8.7% $103,807 21% 2.1
North Carolina
Asheville 1,160 1,428 33% (5,800) (3.5%) 10.2% $162,669 33% 4.4
Burlington 476 596 29% (3,000) (5.2%) 13.2% $107,688 21% 0.6
Charlotte 4,816 7,133 28% (27,500) (3.3%) 12.8% $164,500 25% 3.7
Durham 1,401 2,272 35% (3,900) (1.4%) 8.4% $179,100 31% 2.5
Fayetteville 1,717 2,859 66% (1,000) (0.8%) 9.7% $102,053 20% 0.5
Goldsboro 216 256 37% (2,600) (5.8%) 9.9% $98,909 22% 0.9
Greensboro 1,428 2,179 34% (13,000) (3.7%) 12.4% $130,884 26% 0.9
Greenville 425 649 25% (2,500) (3.3%) 10.7% $100,015 22% 0.3
Hickory 584 588 24% (7,500) (5.1%) 15.8% $102,359 22% 1.1
Jacksonville 1,710 2,138 100% 1,400 3.0% 8.6% $122,570 24% 0.6
Raleigh-Cary 4,733 5,332 30% (10,000) (2.0%) 9.6% $165,800 24% 0.0
Rocky Mount 252 256 25% (2,600) (4.2%) 14.7% $86,395 19% 0.6
Wilmington 1,609 1,908 21% (3,600) (2.6%) 11.6% $208,000 40% 5.2
Winston-Salem 863 1,191 27% (6,500) (3.1%) 11.1% $115,712 22% 0.7
North Dakota
Bismarck 435 519 47% 700 1.2% 5.0% $157,581 21% 2.9
Fargo 824 1,533 54% (1,400) (1.2%) 4.6% $142,724 22% 1.7
Grand Forks 205 376 56% 0 0.0% 4.9% $119,279 20% 0.6
Ohio
Akron 670 728 18% (16,400) (5.1%) 11.7% $110,000 19% 2.4
Canton 327 382 25% (7,200) (4.4%) 13.6% $85,958 17% 1.5
Cincinnati 3,288 3,641 23% (29,600) (3.0%) 10.9% $128,261 19% 0.9
Cleveland 1,873 2,143 27% (36,300) (3.6%) 10.6% $106,798 18% 1.7
Columbus 2,739 4,187 25% (25,300) (2.8%) 9.7% $124,450 19% 1.2
Dayton 817 859 21% (12,700) (3.4%) 12.5% $111,991 20% 2.7
Lima 44 48 10% (1,700) (3.3%) 12.5% $86,431 17% 0.7
Mansfield 48 49 8% (1,100) (2.1%) 13.6% $84,931 18% 1.6
Sandusky 55 55 10% 500 1.5% 13.7% $107,553 19% 0.5
Springfield 48 48 7% (1,700) (3.4%) 12.0% $87,857 17% 0.5
Toledo 517 612 15% (10,200) (3.4%) 13.4% $90,297 17% 1.8
Youngstown 218 232 12% (6,800) (3.1%) 13.7% $71,541 15% 2.0
Oklahoma
Lawton 357 655 60% 300 0.7% 6.0% $87,427 16% 0.8
Oklahoma City 3,167 3,819 18% (13,100) (2.3%) 6.7% $139,171 22% 4.5
Tulsa 2,719 3,377 28% (16,200) (3.9%) 8.1% $129,674 21% 0.7
Oregon
Bend 387 415 9% (1,900) (3.1%) 15.6% $144,533 21% 0.4
Corvallis 63 65 8% (1,400) (3.7%) 7.3% $179,717 27% 0.4
Eugene 465 641 23% (3,900) (2.7%) 11.3% $195,256 35% 5.1
Medford 314 335 16% (1,600) (2.1%) 13.0% $136,835 26% 0.0
Portland 3,427 4,068 21% (36,100) (3.7%) 11.0% $225,000 32% 5.0
Salem 523 813 24% (2,400) (1.7%) 11.0% $181,200 31% 5.5
Pennsylvania
Allentown 1,355 1,537 28% (7,700) (2.3%) 10.5% $216,377 28% 3.3
Altoona 81 103 21% (600) (1.0%) 9.0% $94,009 17% 0.7
Erie 384 496 49% (4,400) (3.4%) 10.9% $95,188 17% 0.6
Harrisburg 1,282 1,380 37% (9,800) (3.1%) 8.6% $140,210 19% 0.3
Johnstown 75 224 60% (1,900) (3.2%) 10.8% $79,614 17% 1.6
Lancaster 1,113 1,280 35% (6,500) (2.9%) 8.9% $160,096 22% 1.5
Lebanon 378 378 45% (1,200) (2.5%) 8.3% $130,154 20% 0.8
Philadelphia (D) 3,103 3,947 22% (58,700) (3.1%) 9.3% $218,205 26% 2.6
Pittsburgh 3,151 3,490 49% (21,000) (1.9%) 9.6% $121,726 19% 1.0
Reading 407 427 20% (5,700) (3.4%) 10.6% $152,577 22% 3.8
Scranton 472 519 24% (4,700) (1.9%) 10.5% $115,829 20% 0.3
State College 327 356 32% 300 0.4% 6.9% $152,912 25% 0.9
Williamsport 71 143 27% (1,000) (1.9%) 10.9% $105,452 19% 0.5
York 837 911 29% (5,900) (3.4%) 10.1% $145,380 20% 0.7
Rhode Island
Providence 1,251 1,519 13% (20,400) (3.8%) 13.5% $212,839 32% 0.4
South Carolina
Anderson 237 237 12% (1,800) (3.0%) 14.0% $95,369 19% 0.6
Charleston 3,074 3,315 31% (1,700) (0.6%) 10.4% $192,250 33% 3.7
Columbia 2,759 3,422 42% (4,200) (1.2%) 10.1% $127,000 23% 3.4
Florence 351 412 31% (2,600) (3.1%) 13.2% $117,229 26% 2.7
Greenville 1,447 1,504 27% (7,700) (2.6%) 11.1% $128,750 25% 5.0
Myrtle Beach 1,541 1,759 15% 200 0.2% 15.2% $152,238 31% 1.5
Spartanburg 598 626 23% (3,900) (3.3%) 13.1% $122,242 25% 4.6
Sumter 386 418 46% (2,100) (5.8%) 13.9% $95,607 22% 0.6
South Dakota
Rapid City 422 454 33% (800) (1.4%) 5.5% $118,869 19% 0.9
Sioux Falls 1,049 1,596 63% (2,600) (2.0%) 5.4% $134,190 18% 2.5
Tennessee
Chattanooga 1,102 1,209 32% (6,600) (2.9%) 9.7% $124,184 25% 2.3
Clarksville 1,277 1,451 45% (200) (0.2%) 11.1% $97,813 20% 0.9
Cleveland 231 526 56% (700) (1.8%) 10.4% $102,035 25% 1.3
Jackson 248 248 22% (2,400) (4.1%) 11.4% $84,076 19% 0.7
Johnson City 447 510 35% (2,600) (3.3%) 10.4% $108,291 27% 1.6
Kingsport 487 514 34% (5,300) (4.4%) 10.2% $105,534 25% 1.8
Knoxville 1,430 1,951 30% (8,500) (2.6%) 9.1% $139,344 30% 3.5
Memphis 1,663 2,139 19% (24,300) (4.0%) 10.9% $126,140 26% 3.0
Morristown 246 268 35% (2,700) (5.8%) 13.7% $96,915 24% 0.2
Nashville 4,257 5,578 30% (21,500) (2.9%) 9.7% $135,000 24% 2.3
Texas
Abilene 210 326 15% (1,600) (2.4%) 6.5% $93,300 20% 3.3
Amarillo 634 664 18% (600) (0.5%) 5.7% $115,000 22% 3.0
Austin 7,040 8,679 33% (4,900) (0.6%) 7.3% $182,000 27% 4.0
Beaumont 2,775 3,317 100% (8,500) (5.2%) 10.6% $138,200 27% 5.6
Brownsville 1,041 1,077 28% (900) (0.7%) 11.3% $85,700 24% 2.4
College Station 876 979 28% 1,500 1.5% 6.0% $165,300 36% 5.2
Corpus Christi 1,001 1,094 18% (5,900) (3.3%) 8.1% $125,900 26% 4.0
Dallas (D) 10,424 13,967 19% (33,600) (1.7%) 8.4% $149,200 22% 2.1
El Paso 2,703 3,240 50% (4,200) (1.5%) 9.6% $126,300 31% 4.8
Fort Worth (D) 5,528 6,435 17% (17,600) (2.1%) 8.4% $129,171 20% 2.0
Houston 23,428 27,047 36% (77,900) (3.0%) 8.5% $146,600 23% 3.2
Killeen 2,286 2,392 52% 700 0.6% 7.3% $112,456 20% 1.9
Laredo 619 736 31% (3,100) (3.5%) 9.2% $84,603 21% 0.7
Longview 194 238 15% (3,500) (3.6%) 7.9% $120,000 24% 4.2
Lubbock 803 1,059 25% (1,700) (1.3%) 6.0% $110,700 22% 1.3
McAllen 2,769 3,154 34% 700 0.3% 11.8% $93,800 25% 0.8
Midland 347 347 9% (4,500) (6.6%) 5.9% $121,915 20% 3.1
Odessa 254 254 12% (5,100) (8.2%) 8.7% $138,000 27% 5.0
San Angelo 207 327 21% (1,100) (2.5%) 6.7% $138,600 29% 6.1
San Antonio 5,662 6,426 29% (15,700) (1.9%) 7.4% $140,700 25% 4.3
Sherman 84 102 9% (700) (1.6%) 8.7% $91,700 17% 3.5
Texarkana 296 360 43% (1,000) (1.8%) 7.9% $75,947 15% 0.4
Tyler 205 259 9% (1,400) (1.5%) 8.1% $131,500 25% 3.6
Victoria 119 119 7% (2,300) (4.6%) 8.3% $109,200 20% 1.4
Waco 458 672 23% 100 0.1% 7.1% $113,800 24% 3.0
Wichita Falls 202 240 27% (2,600) (4.4%) 8.1% $89,400 18% 0.7
Utah
Logan 387 480 34% (500) (1.0%) 5.6% $115,511 18% 0.0
Ogden-Clearfield 1,634 1,763 34% (3,500) (1.8%) 7.7% $124,974 16% 0.0
Provo-Orem 1,389 1,681 26% (4,000) (2.2%) 7.6% $130,614 17% 0.0
Salt Lake City 1,808 3,860 31% (25,900) (4.2%) 7.4% $202,295 26% 2.7
St. George 647 654 17% (1,400) (3.0%) 10.4% $121,282 18% 0.0
Virginia
Charlottesville 690 725 28% (1,500) (1.5%) 6.5% $200,594 26% 0.4
Danville 110 135 26% (1,600) (4.0%) 12.9% $83,829 20% 0.8
Harrisonburg 411 526 40% (300) (0.5%) 7.4% $162,637 26% 0.2
Lynchburg 524 564 31% (2,300) (2.2%) 8.6% $132,660 23% 0.4
Richmond 2,671 3,484 31% (21,000) (3.5%) 8.6% $187,900 28% 2.4
Roanoke 455 457 24% (4,500) (2.9%) 8.4% $133,012 22% 0.0
Virginia Beach 3,111 4,945 21% (12,400) (1.7%) 8.0% $195,946 29% 3.1
Winchester 341 353 20% (3,200) (5.9%) 9.3% $130,733 20% 0.0
Washington
Bellingham 357 404 16% (2,700) (3.3%) 9.9% $190,789 36% 3.5
Bremerton 480 488 19% (1,900) (2.3%) 8.7% $238,000 35% 5.6
Kennewick 1,180 1,197 37% 3,700 4.0% 9.0% $164,473 28% 5.2
Longview 137 137 20% (1,600) (4.5%) 14.4% $120,632 24% 0.4
Mount Vernon 250 275 24% (2,000) (4.5%) 12.2% $169,682 29% 0.8
Olympia 1,193 1,447 45% (800) (0.8%) 9.0% $220,000 32% 5.8
Seattle (D) 4,277 6,204 22% (58,400) (4.1%) 9.1% $335,000 44% 5.9
Spokane 882 1,423 32% (6,700) (3.2%) 11.2% $152,000 28% 5.0
Tacoma (D) 1,298 2,025 30% (9,200) (3.4%) 11.2% $210,000 32% 4.4
Wenatchee 278 292 26% (100) (0.3%) 10.5% $166,868 31% 1.3
Yakima 334 477 39% 2,000 2.6% 11.4% $157,388 32% 5.1
West Virginia
Charleston 275 297 35% (4,900) (3.3%) 9.5% $127,047 28% 3.8
Huntington 112 124 20% (1,900) (1.6%) 9.6% $83,764 20% 1.1
Morgantown 31 78 30% 400 0.6% 7.3% $116,539 25% 0.3
Parkersburg 121 174 40% (900) (1.3%) 11.6% $84,888 18% 0.8
Wheeling 1 1 0% (800) (1.2%) 12.0% $73,874 18% 1.0
Wisconsin
Appleton 445 484 22% (3,400) (3.0%) 9.0% $121,047 19% 3.8
Eau Claire 315 415 29% (1,100) (1.4%) 8.6% $110,663 20% 2.8
Fond Du Lac 83 170 28% (2,000) (4.4%) 10.1% $114,200 20% 2.2
Green Bay 585 724 23% (4,200) (2.6%) 9.1% $132,972 23% 2.6
Janesville 226 283 22% (2,200) (3.6%) 12.8% $106,153 19% 2.3
La Crosse 247 299 35% (1,600) (2.2%) 7.7% $116,182 22% 3.1
Madison 814 1,453 24% (11,800) (3.5%) 6.8% $200,945 30% 4.5
Milwaukee 906 1,359 16% (31,600) (3.9%) 9.6% $195,237 33% 5.4
Oshkosh-Neenah 269 410 28% (1,800) (2.0%) 8.3% $109,616 19% 1.4
Racine 203 217 17% (3,300) (4.4%) 11.5% $133,734 22% 4.7
Sheboygan 89 140 19% (1,400) (2.4%) 9.9% $120,716 21% 3.8
Wausau 247 347 25% (3,300) (4.9%) 10.7% $111,607 18% 1.6
Wyoming
Casper 208 594 75% (2,300) (5.8%) 8.3% $105,991 18% 0.0
Cheyenne 196 414 47% (500) (1.1%) 8.5% $106,602 16% 0.0
0 0 0% 0 0.0% 0.0% $ 0% 0.0
0 0 0% 0 0.0% 0.0% $ 0% 0.0
* The government defines metro areas and includes metro divisions within some areas. In these instances, we report at the more detailed division level, because that is what most of our clients use for decision making. For example, we report on the Los Angeles and Orange County divisions separately, rather than the Los Angeles MSA, which includes both Los Angeles and Orange counties. We also use the more colloquial names used by business people, so we refer to the “Santa Ana-Anaheim-Irvine” division as “Orange County.” For the government definitions, visit: http://www.census.gov/population/www/metroareas/lists/2007/List1.txt

 


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