Purpose

Solving today to help you navigate tomorrow.

Vision

To be the most trusted and respected US housing market analysts and consultants.

Mission

To help executives make informed housing industry investment decisions.

Research Subscriptions

An ongoing, retainer-based relationship, providing clients with our published research, client services, and exclusive events.

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Customized Consulting

A specific contracted engagement to help clients with a housing-related strategic decision.

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Client focus

Our clients have personal access to our team of market and industry experts. We also connect clients to opportunities for new business. We seek to continually innovate and improve our practices to make our clients’ lives easier.

Speed

We focus exclusively on housing and strive to have the most current data at our fingertips. We are diligent, regularly out in the field, and tapped into industry leaders—all of which results in great research and advice.

Proprietary tools

We have created many tools to provide unique and timely insight. They include a monthly survey of builder executives, several indices and forecasts, a database of the best community and home designs in the country, and a demand model by price range and household composition.

Data quality

We create, collect, and buy the best industry data available, enabling our analysts to evaluate market conditions so they can help our clients apply that insight to their business decisions.

Local knowledge

Our executives live in many of the major housing markets across the country, and travel regularly to others.

Management expertise

Our team leaders have learned from multiple housing cycles.

Trusted integrity

We do not recommend stock investments or take contingency fees. We make money by being as accurate and honest as possible, with no conflicting agendas.