Kitchen & Bath Market Index | John Burns Real Estate Consulting

Kitchen & Bath Market Index (KBMI)


National Kitchen & Bath Association (NKBA) and John Burns Real Estate Consulting have partnered on the Kitchen and Bath Market Index (KBMI), a barometer of the business health of the industry

This quarterly industry index gauges the economic pulse of the kitchen and bath market, examining current conditions and future expectations in the industry. It also monitors issues and challenges industry professionals are facing in their businesses. The KBMI surveys and analyzes the sentiments of designers, manufacturers, retailers and building/construction firms who are members of the NKBA.

“As the leading trade association and advocate for the kitchen and bath industry, we continuously invest in research to provide guidance on performance, projections and challenges in the sector for our members and the market. We’re pleased to see that despite a softening in housing, the KBMI indicates positive growth and an optimistic sales outlook in the kitchen and bath sectors,” said Bill Darcy, NKBA CEO. “John Burns Real Estate Consulting is the preeminent research analysis partner in the housing space and we embarked on this joint venture to provide a reliable and frequent metric of industry performance and business health to our members and the market.”

“We are thrilled to partner with NKBA to monitor this important segment of the economy,” said Todd Tomalak, Senior Vice President of Research for John Burns Real Estate Consulting. “We view Kitchen & Bath as a critical gauge of discretionary consumer spending, and this new index will allow analysts to monitor the segment with more confidence than ever before.”

Quarterly Distribution (Q4 2019 Report Available for Download)

Fill out the form below to download the full Q4 2019 Kitchen and Bath Market Index (KBMI).




The final quarterly KBMI of 2019 revealed a surprising reversal of industry health and sales conditions, after showing signs of slowing throughout 2019. Current business conditions rate higher than the first three quarters of 2019, while industry health and optimism about future business conditions are both at the highest levels since we launched this index in 2018.

Our Q4 2019 survey shows:

  • Strong Q4 industry growth. The kitchen and bath industry expanded again in Q4 2019, as the KBMI rated a 69.8 on a scale of 0–100 (with 50 being flat sales growth). Q4’s KBMI is now well above the prior three quarters but remains slightly below the prior year’s rating of 70.1.
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  • Despite a strong Q4, weak Q1, Q2, and Q3 business performance dragged total 2019 year-end revenues down slightly compared to 2018. Across all segments, the industry reported total revenues were down -0.4% YOY in 2019, compared to growth in 2018 (up +5.8% from 2017).
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  • Future industry outlook, however, is very positive. The industry is now much more positive on future conditions (77 index reading) than on current conditions (67 index reading), on the back of strong new home sales and rising home prices that are driving an uptick in new construction activity and larger-scale kitchen and bathroom remodels.
    • The industry expects robust +10.8% full-year sales growth in 2020, up significantly from the modest mid-single-digit growth expectations reported by NKBA members throughout 2019.
  • NKBA members rate the current state of the US economy as a 7, on a scale of 1–10, with 1 being extremely weak and 10 being extremely strong. Only 7% of the industry rates the economy below a 5, signaling that most of the industry is confident in underlying demand conditions.
    • 86% of manufacturers are maintaining or increasing current levels of capital investment, which suggests the industry is confident revenue growth will continue in the near term.
  • Consumers are most frequently “splurging” on countertops in their kitchens and baths, according to NKBA members across industry segments.
    • Among kitchen products, NKBA members say consumers are most commonly trading up to higher-end countertops, stoves/ranges, and cabinets, while fewer members report that consumers are “splurging” on cabinet hardware and smart lighting or plumbing products like faucets.
    •  In the bathroom, NKBA members say consumers are also most frequently trading-up to higher-end countertops as well as vanities, medicine cabinets, and tiled showers. Fewer members report consumers are “splurging” on bath accessories or smart plumbing products like toilets or faucets.
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  • The two biggest challenges and concerns of the industry continue to be the availability/cost of skilled labor and cost of materials. Many NKBA members say lingering trade issues are a significant business challenge, particularly those in building and construction and retail sales companies.
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  • 2020 should be another exciting year for the kitchen and bath industry, as most NKBA members report they are most excited about growing their businesses in a variety of forms. Half of the industry reports being most excited about either adding new customers or clients, selling new products, increasing their sales to the luxury segment, or improving their marketing reach.
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The Q4 2019 survey results include 602 responses from manufacturers, retailers, building and construction companies, and design firms who are members of the National Kitchen and Bath Association.

 

About NKBA and John Burns Real Estate Consulting

About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show

The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design & Construction Week® (DCW). With more than 10,000 member companies representing tens of thousands of members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creations of certifications, marketplaces and networks. For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).

KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.

 

About John Burns Real Estate Consulting

John Burns Real Estate Consulting is an independent research provider and consulting firm focused on the housing industry. John Burns founded the company in 2001 because he saw a need for better analysis on the housing market. The company has grown to a highly passionate team of research analysts and consultants in offices across the country, who work together to provide the most trusted source of US housing analysis. John Burns Real Estate Consulting’s research subscribers receive the most accurate analysis possible to inform their macro investment decisions, and the company’s consulting clients receive specific property and portfolio investment advice designed to maximize profits.


 


Sara Newton-Mahony If you have any questions about the KBMI or if you would like find out how John Burns Real Estate Consulting can help your business, please contact Sara Newton-Mahony, Director of Client Relations at (949) 870-1252 or at snewton@realestateconsulting.com.