Consumer and Product Insights | John Burns Real Estate Consulting

Add value to your bottom line by knowing what home shoppers want in their next home and community.

We offer a comprehensive consumer research program for the US real estate industry called Consumer and Product Insights. Consumer and Product Insights reveals what consumers want and will pay for in a home and community today across the country. We also offer custom services to complement this work.

Nationwide Sample

We collected over 20,000 responses across the nation for Consumer and Product Insight. Between all four reports, we have access to over 80,000 total responses in our past survey database.


30+ builders and developers by invitation only join in our survey work each year by sending an e-mail to their prospective shoppers. Our partners also include large sponsors like Zillow, Kohler, and Owens Corning.

E-Mail Survey

Our Consumer and Product Insights survey includes over 100 questions and several hundred variables regarding shoppers’ opinions on their next home and community.

Nationwide Consumer Resource

We conduct quantitative and qualitative work throughout the country. We specialize in consumer research for the real estate industry.


Insight Customized to Increase Your Bottom Line

Consumer and Product Insights is a “focus-forward” study that real estate practitioners can use for strategic decisions. We can customize the information to meet your needs. Fantastic insight on:


Architectural Design

  • Interior Specifications
  • Exterior Specifications
  • Brand Preference


  • Kitchen
  • Bathroom
  • Outdoor spaces
  • Great space
  • Architectural style
  • Yard preferences
  • Energy efficiency
  • Home technology
  • Specifications like:
    • Doors
    • Windows
    • Faucets
    • Appliances
    • Flooring
    • Sinks
    • Brand Favorites

Community Details


  • Community amenities
  • Lifestyle


  • Interior style preference
  • Exterior style preference
  • Texture
  • Color


  • How they live
  • How they shop
  • What they value



  • Green
  • New Home Advantage
  • Information


Interested in Consumer and Product Insights?


Jenni Lantz To learn more about how you can better develop your next community, marketing strategy, or new product design, please contact Jenni Lantz at (720) 328-1530 or by email.