Burns First Look and Burns Plus | John Burns Real Estate Consulting

Introducing the Burns First Look and Burns Plus Reports


+Burns Plus insights are offered separately or all together.

Clients can now request a Burns First Look, a Burns Feasibility Study, or a Burns Plus Report

In response to our clients’ requests for a quick analysis for those instances when they don’t need a complete feasibility report, we have developed the Burns First Look Report. The report includes our home price and sales pace recommendations, supported by 4 pages of analysis. As always, the report will be completed and reviewed by at least two of our most experienced consultants.


The Burns Plus Report allows our clients to choose up to 5 additional proprietary analyses that we often conduct for those who want the most confidence in their investment. The 5 proprietary Burns Plus options are:

  1. Market Demographics and Consumer Insight – using the proprietary tools we developed in our book Big Shifts Ahead, as well as the results of our 200+ question Consumer and Product Insight surveys of more than 20,000 new home shoppers
  2. Demand by Life Stage and Price/Rent Range – using our proprietary model that combines demographic, psychographic and sales data for the local submarket
  3. Market Fundamentals and Risk – using our proprietary Home Value, Housing Cycle, Finished Lot, Affordability and Intrinsic value indices, as well as other measures of market conditions and risk
  4. Recommended Designs, Features and Amenities – using our proprietary DesignLens™ Membership service that identifies the most innovative design trends that should be used for your community, and
  5. Valuation – using our proprietary financial model with portfolio consolidation tools developed and run by two former home building industry finance executives, and utilized on multiple large portfolios

For more information, email us or contact any of our Burns Plus consulting executives: