The Light: Reinventing Community | John Burns Real Estate Consulting

The Light: Reinventing Community

Successful master-planned community developers are evolving their marketing messages to allow for more comfortable, socially distant interactions for future buyers, while they foster the sense of community that is special to their existing residents. These developers are also at the forefront of community service with a focus on neighbors and first responders in need.

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Home Shopping

Developers have enhanced the online experience with virtual journeys of their communities and video tours of the neighborhoods, models, and amenities. Live chat features also allow prospects to dialogue with the developer representatives immediately. Examples include:

Social Engagement

Developers connect their residents online through public forums like Instagram and Facebook. They have increased website traffic, engagement, and registrations via social media efforts, and tell us they will continue to host virtual events even after the stay-at-home orders have been lifted. Here are some creative ideas from across the country:

Community Service

Developers support residents who deliver food or supplies to frontline health care workers and mobilize to help at-risk neighbors. Developers are also working to make home buying easier for first responders.

The effort and creativity from communities around the country will result in stronger market share and increased sales once the country and housing markets improve. And most importantly, these efforts represent the right thing to do.

We have so much great content from around the country we could not fit it all in this post. Look for more in the future or contact Ken Perlman or Lesley Deutch for additional examples.


Ken Perlman If you have any questions, please contact Ken Perlman, Managing Principal, at (858) 281-7214 or by email.
Lesley Deutch If you have any questions, please contact Lesley Deutch, Managing Principal, at (561) 998-5814 or by email.