Building Market Intelligence

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Millennials Pay More for Features and Less for Brands

Our survey of more than 20,000 new home shoppers shows that millennials care more about features than brands—especially if those features involve technology that makes life easier or more fun. As a millennial, I am willing to pay for tech …

Higher-Density Housing in Great Locations Is Catching On

Our consumer research clearly shows that price-sensitive first-time buyers are willing to trade lot and home size for a better location these days. We have a subscription service and searchable database of photographs of the best designed homes called DesignLens, …

5 Haunting Housing Charts

We publish thousands (yes, thousands) of housing-related charts monthly. On the bright side, most of these charts signal continued growth for housing and the overall economy. However, some charts are a bit frightening. In honor of Halloween, here are our …

10 New Demographic Trends Shared by Our Readers

We have learned a lot in the last 12 months. After giving three presentations at ULI today, Chris Porter and I will have presented our findings 71 times since publishing our book Big Shifts Ahead one year ago. Here are …

Houston vs. Los Angeles

With Houston and Los Angeles squaring off to see who has the better baseball team, we thought it would be fun to compare these two massive housing markets. To do so, I turned to our monthly Metro Analysis and Forecast …

A More Segmented Business Model

In the last two years, 8 of the 20 publicly traded home builders have announced a new brand targeting entry-level buyers. Conversely, the two public builders most associated with entry-level, LGI Homes and D.R. Horton, announced expansions catering to retiree …

Redefining the Prime Working Years

Co-authored by Mikaela Sharp, Research Analyst  The workaholic baby boomers continue to redefine employment, even as they reach the traditional retirement age. They created the surge in dual-income families that ended in 2000, and now they are creating a surge …

Correcting Demographic Misperceptions

 Our survey of almost 1,000 people showed eight significant demographic misperceptions. Read our book Big Shifts Ahead if you want the facts. Those misperceptions (along with charts that clarify) are as follows: 1) We are younger than we think. Half of respondents believed …

Understanding the Single-Family Renter

Co-Authored by Mikaela Sharp, Research Analyst Single-family home renters earn more money, have more kids, and are more likely to be married than multifamily renters. . Click here to download infographic . Comparing the 16 million single-family renter households to the …

Hurricane Harvey’s Business Impact

Co-Authored by Todd Tomalak, Vice President, and Matt Farris, Senior Associate Houstonians are resilient. The conversation here in Houston has already changed from “I hope your family is safe and dry” to “What does this mean for our business?” We …