Building Market Intelligence

Builders can finally rely on data as well as opinion to make multi-million dollar design decisions, resulting in improved profitability. At last year’s Housing Design Summit, the head of architecture at one of the largest builders in the country shared …

Congratulations to the skillful management teams behind the top 50 master-planned communities, which sold at least 360 new homes per community during 2019. Together, the top 50 masterplans sold more than 31,000 new homes in 2019, reflecting a 13% increase …

While smart home technology was an interesting new home upgrade option three years ago, new home buyers in most price ranges and locations now expect new homes to come equipped with the ability to control temperatures, lighting, security, and other …

90% of the 50 top-selling master-planned communities (MPCs) include a significant water amenity! While working on our year-end summary of the best-selling masterplans, we noted some amazing water-inspired amenities.   44 fishing ponds and lakes in The Woodlands by Woodlands …

Which trends will matter and which will not? One way we think about this is by looking at the adoption curve below. Which innovations will explode along the green line versus stagnate along the red line? In this podcast episode, …

Sheryl Palmer, the CEO of the sixth-largest home builder in the country, joined our podcast host Dean Wehrli for one of the most insightful interviews I have heard in a while. Sheryl shared her: Unique and very thoughtful view of …

Each year, our team visits thousands of new home communities and masterplans and selects 84 innovative and inspirational developments to photograph and analyze. We also invite the most innovative people we know to our collaborative Housing Design Summit each February, …

Los Angeles Negative fallout from the passage of Proposition JJJ in 2016 is beginning to be felt in the new home market as the pipeline of for-sale slab-on-grade housing projects in the City of Los Angeles dwindles. Total permits in …

The gaming industry has led the development of 3D video tools that builders and architects are now using to enhance sales, reduce construction costs, and speed up entitlements. These tools are virtual reality (VR) and augmented reality (AR). In this …