Building Market Intelligence

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Master-Planned Communities Welcome New Build-for-Rent Homes

Many people love living in master-planned communities for the lifestyle, which includes thoughtful land planning, recreational amenities, and good schools. Soon you could live in a new home in one of these gorgeous communities—without saving for a down payment and …

Local Affordability Issues Might Surprise You

We all know that New York is more expensive than Texas and that relocating home buyers can get more for their money in the South. However, for local housing industry executives, what matters is how expensive each market is in …

Mortgage Market Education

Despite the fact that the mortgage pays for about 90% of all housing revenue for every participant in the housing industry, we rarely see industry executives at mortgage conferences. So we are bringing the intelligence to you in this podcast. …

CNBC The Exchange: The Growing Build-To-Rent Trend

Categories: Rental Housing

Click here to view the video More and more homebuilders are thinking of becoming the landlords of the units they’re building. CNBC’s Diana Olick and John Burns join ‘The Exchange’ to discuss.     If you have any questions, please …

Affordable Apartments? Skip the Amenities

Categories: Rental Housing

New apartment communities must have amenities, right? Not necessarily. Our consumer research shows that the most valued amenity is frequently “low rent.” A recent survey by the NMHC showed that the two top community amenities nationwide are: reliable cell reception …

Top Design Judge in the Country Shares Her Insights on Design Trends

Lisa Parrish, who has led the industry’s design awards judging for the last 30 years (along with her husband and her father), provides a wealth of information in this podcast. At this year’s Gold Nuggets Awards show alone, she reviewed …

Only 54% of Americans Can Afford a Home

In the 130 metro areas we analyzed, only 54% of Americans can afford a home priced 20% below the median home price in their area—a reasonable proxy for an entry-level home1. The recent plunge in mortgage rates to 3.7% from …

Shifts in Home Design and Material Demand

Rapidly changing technologies and new home designs have surprised some industry executives. Designs That Shift Building Material Demand Rapidly changing new home designs have surprised building product company executives who have not been speaking directly with the home building community. …

The Great Price Deceleration

Price appreciation has slowed across every major housing market, in what we are coining the Great Price Deceleration. Note: This chart shows the difference in YOY price appreciation for each market today compared to one year ago. For instance, San …

Strategies to Maximize the Age-Qualified Opportunity in California

25,000 Californians turn 55 every month. With eyes on this big demographic shift, more builders enter the age-qualified 55+ new home market each year. Some are more successful than others. We’ve analyzed nearly 10,000 homes in age-qualified (AQ) California communities and …