Building Market Intelligence

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The Light: Timing Is Everything

by Lesley Deutch & Ken Perlman September 18, 2020

Timing is everything for apartment investment. Job losses and unemployment claims put many apartment renters out of work, but extended eviction moratoriums and government stimulus have helped them keep their homes. These factors have resulted in our revised 2020 forecast …

The Light: 10 Big Real Estate Ideas

by Lesley Deutch & Ken Perlman September 11, 2020

This week marks our 25th consecutive issue of The Light. We looked back at all of our posts and picked the top ten housing market trends from the last six months. Which ones are most important to you?. 10. We …

The Home Depot’s Amazing Run

by John Burns & Dean Wehrli September 8, 2020

Who knows more about changes in consumer housing preferences than The Home Depot—the 400,000+ employee, $110 billion per year home improvement retailer? In this podcast Jordan Broggi from The Home Depot shares what the company has learned from their recent …

The Light: The Great American Land Rush

by Ken Perlman & Lesley Deutch September 4, 2020

Demand for housing is frenzied. Meritage Homes CEO Steve Hilton described it best on our recent New Home Insights podcast as the strongest housing market he’s experienced in his 35 years with the company. Builders and developers are in desperate search of …

The Light: YOLO! Second-Home Boom

by Chris Dorociak & Ken Perlman & Lesley Deutch August 28, 2020

Demand for second homes in drive-to destinations is surging. Nationwide, these convenient locations are benefiting from a rise in the YOLO (you only live once) mindset as people across the country look to get away and enjoy life as safely …

The Light: Disneyworld… or a New Home?

by Lesley Deutch & Ken Perlman August 21, 2020

Many families missed their annual Disneyworld vacation this year due to the pandemic. But what many of them did not miss was the opportunity to buy a home, taking advantage of the lowest mortgage rates in history. A 7-day Disneyworld …

The Light: Your Kids Live at Home Too

by Ken Perlman & Lesley Deutch August 14, 2020

As of August 6, 17 of the 20 largest school districts in the country are pursuing remote learning only as their back-to-school instructional model, affecting over 4.0 million students (EdWeek¹). This means that homes which had been functioning as office …

A Great Time to Be Delivering the American Dream

by John Burns & Dean Wehrli August 12, 2020

Steve Hilton, the CEO and founder of the 7th-largest home builder in country, flipped luxury home builder Meritage Homes upside down a few years ago, turning them into one of the largest entry-level spec builders in the country. That spec …

The Light: Market Opportunities

by Lesley Deutch & Ken Perlman August 7, 2020

Despite the tremendous economic distress caused by COVID-19, our clients continue to find strong renter and home buyer demand for newly built homes across the country. This week we highlight the markets and real estate segments where we are consulting …

Hit the Gas, Tap the Brakes, and Change Direction

by Mikaela Sharp August 6, 2020

COVID-19’s massive impact on home life has sent clear signals that our clients are using to adjust their home sales, marketing, and designs. Here are 6 strategies we suggest, along with a 25-minute presentation Mikaela Sharp recently gave summarizing the …