Building Market Intelligence

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Competition Mounting as Community Counts Up 6%

Strong housing markets attract competition. Home builder competition in the 33 largest markets in the country has increased 6% over the last year to 8,336 new home communities. These communities represent about 40% of US new home sales. The increases …

The Housing Cycle: Market by Market

Where are we in the housing cycle? This, by far, is the question we get asked the most. It’s often framed with the metaphor of a nine-inning baseball game: What inning are we in? This question implies that markets move …

Surging Demand for Homes with RV Parking

The RV industry is on pace for record RV shipments this year. The Recreational Vehicle Industry Association (RVIA) estimates that over 400,000 RVs1 will be shipped in 2016. About 9 million RVs are now on the road in the US, and …

Midwest Income Growth by Market

    If you have any questions, please contact Danielle Leach at (847) 812-3925 or by email.

New Home Sales Volume Still Slow Despite Strong Fundamentals

Over the last 22 consecutive months, we have characterized the new home markets in three mid-Atlantic MSAs (Baltimore, MD; Philadelphia, PA; and Richmond, VA) as Cold, even though each posted the highest annual employment growth in July since (at least) …

The Foreclosure Generation: From 4% above Norm to 7% below Norm Homeownership

Those born in the 1970s have fallen from having a 4% higher than normal homeownership rate in 2004 to a 7% lower than normal homeownership rate today. The housing crisis hit the 1970s Balancers harder than any other generation. We …

Declining Rural Life, Despite Technology Improvements

Only half as many households as normal choose to live in rural areas these days. Using our definitions*, only 8% of household growth occurred in rural areas over the last five years, compared to the usual 17% of growth over …

The Sharers: We Are Tired of “Sharing” Our Parents’ Spare Bedroom!

I am a Sharer. At JBREC, we use the term Sharer to mean someone who was born in the 1980s and who is currently 26–35 today. There are 44 million of us in the US, and I have outlined our defining characteristics below: …

Homeowners Remodeling Rather than Moving

Homeowners are remodeling rather than moving. We know this because “big-ticket” remodeling revenue is surging, while homes for sale as a percentage of occupied households has hit an all-time low. Home builders and resale agents voice frustrations, while remodeling contractors …

Starter Home Solutions in Expensive Markets

High land prices in good locations generally force builders to build expensive homes. However, a number of builders have figured out how to build and sell entry-level homes to a growing demographic group. Builders are capitalizing on the rising number …