Building Market Intelligence

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Effective Marketing by Life Stage

23,000+ new home shoppers told us how to market more effectively to them. Properly allocating marketing efforts can easily make the difference between selling 3 or 4 homes per month. We learned that: Local advertising and geofencing are more effective …

Effective Land Planning by Life Stage

Are you sick and tired of making multi-million dollar educated guesses about what amenities will be most popular in your master-planned community? Here are some findings from our large consumer survey that will help you build and locate the right …

Disruptive Forces in Construction

Margaret Whelan, an industry investment banker who has successfully raised money for several innovative housing companies, explains why this time is going to be different with respect to off-site construction. While there is a wide spectrum of construction possibilities in …

Two Housing Rules of Thumb That Can Get You into Trouble

Twitter: @RickPalaciosJr We still hear two housing industry rules of thumb that make us cringe: 5% is still a great mortgage rate. Anything less than 6 months of supply is healthy. First of all, the mortgage payment is what matters, …

Making Sense of the Single-Family Rental Industry

Dallas Tanner, the Chief Investment Officer who co-founded Invitation Homes in 2012 and has grown it to be the landlord for more than 80,000 rental homes across the US, shares with us the future of rental homes. Invitation Homes strategically …

Strategies for Timing the Market

Our clients frequently ask, “When is the market turning, and how should I plan for the inevitable downturn?” To answer their question, we advise our clients to assess their tolerance for risk, their short- and long-term investment horizons, their competitive …

Smart Home Technology with Todd Tomalak

Todd runs our building products practice, helping building products companies and home builders work together to profitably meet consumer demand. In this podcast, Dean and Todd discuss: How technology will continue to invade the home, with homeowner permission, simplifying life …

Mega-Masterplans with Multiple Developers

Masterplan developers have learned that they can achieve even more sales and higher prices by joining forces with adjacent land owners to create larger master-planned communities with scale. By working together, they can create a larger community with more name …

Real Estate Pros Steering Clients Away from New Homes

. . I had some disagreements with the host of a local mortgage radio show recently. You can listen to the full 14 minutes here or read my summary below: Disagreements The interview was a stark reminder of what most home builders …

Build Like a Girl

According to the Bureau of Labor Statistics, women comprise 9% of the 10.3 million US construction workers. Sheryl Palmer of Taylor Morrison is the only female CEO among the 19 publicly traded home builders. In this podcast, Dean Wehrli interviews …