Building Market Intelligence

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Only 54% of Americans Can Afford a Home

In the 130 metro areas we analyzed, only 54% of Americans can afford a home priced 20% below the median home price in their area—a reasonable proxy for an entry-level home1. The recent plunge in mortgage rates to 3.7% from …

Shifts in Home Design and Material Demand

Rapidly changing technologies and new home designs have surprised some industry executives. Designs That Shift Building Material Demand Rapidly changing new home designs have surprised building product company executives who have not been speaking directly with the home building community. …

The Great Price Deceleration

Price appreciation has slowed across every major housing market, in what we are coining the Great Price Deceleration. Note: This chart shows the difference in YOY price appreciation for each market today compared to one year ago. For instance, San …

Strategies to Maximize the Age-Qualified Opportunity in California

25,000 Californians turn 55 every month. With eyes on this big demographic shift, more builders enter the age-qualified 55+ new home market each year. Some are more successful than others. We’ve analyzed nearly 10,000 homes in age-qualified (AQ) California communities and …

Housing Roundup for Building Product Execs

In this 12-minute podcast interview, John Burns shares some of our research findings that our building product clients receive regularly. The new normal is 1.4–1.5 million annual US housing starts because of: . Overbuilding. We are still recovering from the massive …

Successful Pivots as the Housing Market Runs Out of Steam

In this podcast, I explain why I believe new home sales and construction have “run out of steam,” at levels many deem to be too low. What’s different this time from prior cycles includes: Banks – Two banking regulation laws …

Six Florida Housing Trends

From Miami to Jacksonville to Pensacola, here are some exciting trends we are helping our clients implement in 2019: Design diversification. The demographic landscape is changing, and we are seeing new product configurations, architecture, and unit mix to appeal to a …

Majority of Homeowners and Renters Benefiting from the Tax Cuts and Jobs Act

We believe that the Tax Cuts and Jobs Act (TCJA) will likely impact housing as follows: More entry-level home buying in most areas of the country Higher rents, since tenants now have more disposable income Acceleration in Southern migration We ran …

Design Analysis That Can Boost Revenue

Which of these eight paint companies picked the “color of the year” that will add the most revenue to home sales? Data now shows that there are four colors that can collectively add more than $13K to your home price …

LinkedIn’s Video on Our Generational Definitions

LinkedIn interviewed me in their New York studio last year. I love their choice of background video clips for this three-minute video. Click here to watch the video I spent most of the time talking about how ridiculous it is …