Building Market Intelligence

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The Light: Tell Me a Story

Once upon a time, a pandemic known as COVID-19 wreaked havoc on the world. Real estate developers—the people who create the wonderful communities we live in and who employ hundreds of thousands of great people—successfully raised the money they needed …

The Light: Reinventing Community

Successful master-planned community developers are evolving their marketing messages to allow for more comfortable, socially distant interactions for future buyers, while they foster the sense of community that is special to their existing residents. These developers are also at the …

Record Sales Aided by Technology Investments

In this podcast, learn how several technology investments enabled Smith Douglas Homes to achieve their best sales week ever in the one ending May 3, 2020. The company sells 1500+ affordably priced homes per year throughout the Southeast. Partnering with …

The Light: The Great American Move

As states, cities, and counties around the country slowly reopen, we predict The Great American Move. For safety reasons, financial prospects, life change improvements, personal comfort, and employment, we expect a surge in household and business relocations over the next …

The Light: Does It Take a Pandemic to Get Millennials to Buy?

After four weeks of plunging new home sales, transactions have roughly doubled in the last two. The jump in demand has largely been driven by Sharers (31–40-year-olds), a term we developed in our book Big Shifts Ahead to describe the …

The Light: Geographic Opportunities

While shelter-in-place is common among most markets, they each have very different housing market fundamentals. The key questions to ask for each market are: Demand: What will demand look like once shelter-in-place is removed? By price point and rent range? …

Inspiration for ‘When the World Goes Upside Down’

When you spend 11 years worried about a bomb landing on your head and then start your own company only to see your country’s currency become worthless, you develop a level of grit and perspective that helps you see clearly …

The Light: The Future of (Re)Development

Every Friday we will share two forward-thinking investment ideas. This week we are exploring the increased importance of thoughtful development and redevelopment in housing. The concepts of safety, security, and convenience will play an increasing role in where people want …

The Light: Opportunities Ahead

Every Friday, we will share two forward-thinking investment ideas. We are going to make this a separate email list going forward, so click here if you want to opt out. . Best geographic opportunities Prior to the pandemic, our demographer …

Successful Online Marketing Strategies during the COVID-19 Crisis

Dean Wehrli interviews Zach Williams from the digital marketing agency Venveo to learn what strategies are working best today.   Episode Takeaways The best online promise is often beating out the best product, much to the dismay of some. Home …