Building Market Intelligence

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Is Social Media Hurting or Helping Sales?

The new home industry has lost market share, capturing only about 10% of total homes sales compared to the historical norm, which is closer to 15%. While most builders are effectively using social media to drive sales, I believe that …

Why Dedicated Communities of Single-Family Rental Homes Should Be Part of a Multifamily Rental Portfolio

Categories: Rental Housing

Companies spend huge dollars attracting and keeping clients—and this is certainly true for apartment owners. The operator who values customer retention should be asking, “Where is my tenant moving to and why?” Per Freddie Mac’s recent survey of renters, of …

Pricing Clarity from Coast to Coast

In this podcast, our consulting leaders Dean Wehrli, Lesley Deutch, and Pete Reeb provide tremendous insight on the rising incentives required to sell a home today. Dean notes what is different this time: “Buyers have never been more savvy….They’ve never …

Amenities and Broad-Based Demand Drove Top 50 Masterplans’ Sales

Broad-based demand supported a solid sales year for builders and developers. The surge in first-time buyer demand that we identified in 2017 continued to expand in 2018, benefitting many MPCs. Though numerous builders are shifting away from higher price points, …

Celebrating 50 Top-Selling Masterplans

Congratulations to the leadership at all 50 top-selling communities, who sold at least 320 homes per community last year—nearly one home per day and slightly higher than in 2017. Roughly 28,000 home buyers purchased new homes in these top 50 masterplans …

Advice for Marketing to Millennials

Our millennial Consumer Insights Manager Sidney Pell concludes this podcast with: “You are crazy if you don’t think they are looking you up online.” . For fun, choose a home builder or landlord and search the term “[company name] reviews” …

The Woonerf Solution

Woonerf has made its way to the United States. The Dutch term, which means “living street,” refers to streets with characteristics such as slow “walking pace” speed limits and shared spaces for cars, bikes, and pedestrians. Alan Scales and Ken Ryan, two …

The Rapid Disruption of Home Building

The home building industry is rapidly changing in some very exciting ways. New technologies are allowing homes to be built better than ever, while also enabling home buyers to live much more comfortably and conveniently in a new home than …

4 Cultural Crossovers to Improve Sales

In a recent webinar for our DesignLens™ clients titled Cultural Crossover 2020, Susan Yashinsky from Sphere Trending summarized four cultural shifts that builders and developers should incorporate in their designs. For our DesignLens™ members, we identify and analyze eight innovations each …

Lower Mortgage Rates for Energy-Efficient Homes?

In our latest podcast episode, CR Herro, the Vice President of Innovation at Meritage Homes, articulates changes coming to the new home industry. Like the car industry in America 30 or 40 years ago, new home builders are facing a …