Building Market Intelligence

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The Light: The Great American Move Accelerates

Categories: COVID-19 The Light

Never before have space and location been more important. The housing industry continues to benefit from The Great American Move. We continue to track the acceleration of movements to exurban communities—those in the affordable West and South. Many growing families …

Successful Brand Partnerships

How would you like to have a branding partnership that has sold over 800 homes in two years and has generated an interest list of 300,000+ home buyers? In this podcast, host Dean Wehrli and Minto’s President of Latitude Margaritaville …

The Light: The Great Regional Debates. Round 2: The West

Last week we launched the first Great Regional Debate, which showcased key opportunities for housing market success in Florida and the Southeast. This week we highlight some of the key markets in the West.   The Economy Phoenix is a …

The Light: The Great Regional Debates. Topic #1: Florida or the Southeast?

For the next two editions of the Light, we will highlight various regions of the US and showcase the opportunities (and some risks) for each as we continue to navigate the pandemic. We start with Florida vs. the Southeast. While both …

The Light: The Active Adult Buyer Is Back!

With the national housing market surging, active adults have decided it is time to participate again. As discretionary buyers, they’ve had time to “restart” their purchasing process, and many of our developer and builder clients report that with proper health …

The Light: Timing Is Everything

Timing is everything for apartment investment. Job losses and unemployment claims put many apartment renters out of work, but extended eviction moratoriums and government stimulus have helped them keep their homes. These factors have resulted in our revised 2020 forecast …

The Light: 10 Big Real Estate Ideas

This week marks our 25th consecutive issue of The Light. We looked back at all of our posts and picked the top ten housing market trends from the last six months. Which ones are most important to you?. 10. We …

The Home Depot’s Amazing Run

Who knows more about changes in consumer housing preferences than The Home Depot—the 400,000+ employee, $110 billion per year home improvement retailer? In this podcast Jordan Broggi from The Home Depot shares what the company has learned from their recent …

The Light: The Great American Land Rush

Demand for housing is frenzied. Meritage Homes CEO Steve Hilton described it best on our recent New Home Insights podcast as the strongest housing market he’s experienced in his 35 years with the company. Builders and developers are in desperate search of …

The Light: YOLO! Second-Home Boom

Demand for second homes in drive-to destinations is surging. Nationwide, these convenient locations are benefiting from a rise in the YOLO (you only live once) mindset as people across the country look to get away and enjoy life as safely …