Building Market Intelligence

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The Light: Disneyworld… or a New Home?

Many families missed their annual Disneyworld vacation this year due to the pandemic. But what many of them did not miss was the opportunity to buy a home, taking advantage of the lowest mortgage rates in history. A 7-day Disneyworld …

The Light: Your Kids Live at Home Too

As of August 6, 17 of the 20 largest school districts in the country are pursuing remote learning only as their back-to-school instructional model, affecting over 4.0 million students (EdWeek¹). This means that homes which had been functioning as office …

A Great Time to Be Delivering the American Dream

Steve Hilton, the CEO and founder of the 7th-largest home builder in country, flipped luxury home builder Meritage Homes upside down a few years ago, turning them into one of the largest entry-level spec builders in the country. That spec …

The Light: Market Opportunities

Despite the tremendous economic distress caused by COVID-19, our clients continue to find strong renter and home buyer demand for newly built homes across the country. This week we highlight the markets and real estate segments where we are consulting …

Hit the Gas, Tap the Brakes, and Change Direction

COVID-19’s massive impact on home life has sent clear signals that our clients are using to adjust their home sales, marketing, and designs. Here are 6 strategies we suggest, along with a 25-minute presentation Mikaela Sharp recently gave summarizing the …

The Light: Remember the Healthy Amenities

So much of today’s dialogue about housing relates to making the home a place of comfort and safety. The same is true for the community. As we continue to assess master plans across the country, we’ve noted the amenities that …

The Light: Retail—Reimagine, Reuse, and Recycle

The devastation wrought by retail closures will bring opportunities for redevelopment. Our consulting group was already considering new, residential options for dated retail spaces, which often feature desirable locations, close to employment, transportation, and services. Historically low mortgage rates will …

How Apartments Can Adapt and Thrive as the Market Shifts

It may not exactly be “adapt or die” for apartments in the changing world, but it is adapt or wither. Luckily, says Greg West, CEO of ZOM Living, apartments have already started many of the adaptations they will need to …

The Light: Giving Back

Each week we strive to find new opportunities in the housing industry. In this edition of the Light, we choose to highlight instances of “inspirational wins,” when, against the backdrop of challenging circumstances, people demonstrate what is most important. Our friends …

The Light: The New American Home Buyer

New home construction is perhaps the brightest spot in the economy right now. Thanks to The Great American Move, low mortgage rates, and a hyperawareness about living environment, new home sales in June exceeded those in the same month last year …