Building Market Intelligence

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The Power of Home Design

Two self-described “Designistas,” Megan Eltringham from The New Home Company and Matt Sauls from Pardee Homes (TRI Pointe Group), have a lot of fun with podcast host Dean Wehrli, sharing their thoughts on the payoff for spending the time and …

Surprising Consumer Design Insights

Three of the biggest surprises at our Housing Design Summit last year were: Significant building products research. How surprised many of our builder, developer, and architect clients were by the level of consumer research and insight conducted by building product …

What Makes the 50 Top-Selling Masterplans So Successful?

Combining for over 28,000 new home sales in 2018, the developers and builders behind these 50 top-selling masterplans have figured out the secret sauce to success. For a rare few, success is simply the right product in the right location …

2019 Design Trends

In a recent DesignLens™ client webinar titled Designing Architecture, Interiors, and Landscaping for the New Decade, Renee Labbe from Broadside Studios summarized top housing design trends. Here are great examples of each from our DesignLens™ database, where we curate and …

Is Social Media Hurting or Helping Sales?

The new home industry has lost market share, capturing only about 10% of total homes sales compared to the historical norm, which is closer to 15%. While most builders are effectively using social media to drive sales, I believe that …

Why Dedicated Communities of Single-Family Rental Homes Should Be Part of a Multifamily Rental Portfolio

Categories: Rental Housing

Companies spend huge dollars attracting and keeping clients—and this is certainly true for apartment owners. The operator who values customer retention should be asking, “Where is my tenant moving to and why?” Per Freddie Mac’s recent survey of renters, of …

Pricing Clarity from Coast to Coast

In this podcast, our consulting leaders Dean Wehrli, Lesley Deutch, and Pete Reeb provide tremendous insight on the rising incentives required to sell a home today. Dean notes what is different this time: “Buyers have never been more savvy….They’ve never …

Amenities and Broad-Based Demand Drove Top 50 Masterplans’ Sales

Broad-based demand supported a solid sales year for builders and developers. The surge in first-time buyer demand that we identified in 2017 continued to expand in 2018, benefitting many MPCs. Though numerous builders are shifting away from higher price points, …

Celebrating 50 Top-Selling Masterplans

Congratulations to the leadership at all 50 top-selling communities, who sold at least 320 homes per community last year—nearly one home per day and slightly higher than in 2017. Roughly 28,000 home buyers purchased new homes in these top 50 masterplans …

Advice for Marketing to Millennials

Our millennial Consumer Insights Manager Sidney Pell concludes this podcast with: “You are crazy if you don’t think they are looking you up online.” . For fun, choose a home builder or landlord and search the term “[company name] reviews” …