Building Market Intelligence

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The Light: Virtual Empathy

New home marketing will never be the same. The home is more of a place of refuge and safety than ever before. For many more, the home is also now their office. Here are some marketing tactics we see working. …

The Light: The Housing Rally

Stay-at-home orders first generated a jump in DIY projects and are now resulting in a surge in new home purchases and remodeling projects involving contractors. . The Opportunity for New Home Design We surveyed 5,000 recent home buyers last week, …

The Fight against Deflation

Here is an excerpt from our client-only webinars on how we are thinking about future price changes. The 20-minute video breaks down how we are thinking about general price trends during and after COVID-19.   We are continuing our weekly …

The Light: Home Buyers on the Move

As the world reopens, the Great American Move that we projected on May 8 has begun! The housing industry is benefiting from the movement, and below are some of the opportunities. . Buy Exurban Land The shift to staying home has given …

Design Changes for Life Changes

  “The house is a reaction to the way people live.’” -Bill Ramsey, Principal, KTGY   Bill Ramsey, a Denver-based architect at KTGY, shares how COVID-19 is changing what we want from our homes and which of these changes might …

The Light: Renters Need Their Space

“Space” in home and community design has never been more important. People need space for health reasons, and people need space and privacy to work from home. Working from home will be a significant shift that stays with us for …

The Light: Tell Me a Story

Once upon a time, a pandemic known as COVID-19 wreaked havoc on the world. Real estate developers—the people who create the wonderful communities we live in and who employ hundreds of thousands of great people—successfully raised the money they needed …

The Light: Reinventing Community

Successful master-planned community developers are evolving their marketing messages to allow for more comfortable, socially distant interactions for future buyers, while they foster the sense of community that is special to their existing residents. These developers are also at the …

Record Sales Aided by Technology Investments

In this podcast, learn how several technology investments enabled Smith Douglas Homes to achieve their best sales week ever in the one ending May 3, 2020. The company sells 1500+ affordably priced homes per year throughout the Southeast. Partnering with …

The Light: The Great American Move

As states, cities, and counties around the country slowly reopen, we predict The Great American Move. For safety reasons, financial prospects, life change improvements, personal comfort, and employment, we expect a surge in household and business relocations over the next …