Building Market Intelligence

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Designing a Successful New Industry Collaboration

Click here for print friendly version To our knowledge, an event like this had never been done before. We recently brought the creative design talent from the largest home builders, land developers, architects, and building products companies in the US …

Single-Family Rental Industry Act 2: Build-to-Rent Taking Center Stage

The single-family rental (SFR) space has quickly quieted skeptics and scaled into an institutional asset class. Build-to-rent (B2R) is now playing an emerging role in the industry’s evolution. In less than a decade, Progress Residential, Tricon American Homes, Front Yard …

Our First Podcast

    Consulting Leader Dean Wehrli volunteered to host our new podcast. You never know what to expect from Dean. Click here to subscribe to future episodes. On our first podcast, Dean talks with the guy with his name on …

Retirees Want More Dogs and Gardens, Less Golf and Pickle Ball

Retiree amenity preferences shift over time. In our book Big Shifts Ahead, Chris Porter and I broke the generations into decade born because the traditional definitions involved far too many years. By doing so, we have been able to identify shifting …

A 5-Year Delay in Homeownership, Other Big Shifts

Generational definitions of millennial tend to be too broad. As our company’s housing demographer, I am responsible for bringing clarity on these categories to our clients. Here are two great charts and five interesting conclusions on household formation and homeownership …

What the Shrinking Middle Class Means for Housing

The widening gap in income distribution trends in the US has significant implications for home buying activity and homeownership. The shrinking size of the American middle class (those who make between two-thirds and double the median US household income*) has …

Give Us Music, Fresh Food, Wine, and Cornhole

Boomer masterplan developers still don’t understand us millennials. Their marketing tries to entice us with their version of cool: the flashiest new gadget, the most up to date home technology, or a community social connection. Our research (and my own …

Challenges Mount for First-Time Buyers

One of our first-time home buyer team members just lost out on a home purchase, as only the top 5 bids (out of 20!) were given the opportunity to increase their offer! Homeownership costs continue to grow faster than incomes, …

Roll the DICE on a Growing Buyer Profile

DICE, Dual Income College Educated (you heard the term here first!), households continue to increase in numbers. The number of households with two college educated spouses/partners in the labor force has exploded, increasing 13 times since the 1960s!!! . . …

California Has Density Solutions, but Not Enough New Housing

The big three housing markets—Texas, Florida, and California—all easily topped 100,000 building permits in 2017. Combined, they account for almost one of every three new homes permitted for construction in the US last year. Only one other state (North Carolina …