Building Market Intelligence

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New Riverside Communities Outselling the Old Ones

Several builders have conducted great consumer research (at a minimal cost per house) to help them design floor plans that buyers can’t find anywhere else in the new or resale market. They learned that today’s buyer is much different from …

Tax Credit Less Effective This Time Around

Sales boomed last Fall as the tax credit expiration approached in November. With the new deadline approaching, sales have improved this Spring, but not nearly as much. The pending home sales index through February, which is shown here, shows the …

Success by Doing the Opposite

The demand for new entry-level homes far exceeds the demand for larger, more expensive homes for all of the following reasons: Affordability for renters is the best in decades, with low home prices, 5% mortgage rates, and low down payment …

Boston Poised to Stabilize

Prices in Boston have corrected to 2002 levels, and we expect relatively flat prices this year and slowly rising prices over the next few years. Digging down deeper into the MSA, the low end of the market is stabilizing, while …

Don’t Be Fooled, But It is OK to be Optimistic

Over the next 3 months, the Census Bureau is going to hire about 1.2 million temporary workers. The seasonally adjusted impact of these numbers will be massive, so don’t overreact positively when the news makes headlines a few months from …

DC’s Economy Went South, Despite Government Hiring

While DC’s job losses since the downturn began have paled in comparison to other markets, recent trends are not good. We report this because the industry buzz is that the Washington DC economy is on the mend, but this is …

Affordability is a “C-“: Are We Nuts?

Before I get into our Affordability calculations, let me explain the methodology behind all of the grades below. We collect a complete history on 70+ variables and forecast the important ones by forecasting each MSA and rolling it up. Our …

Hit the Mark in 2010

In response to your requests for strategic advice at an affordable price, we’ve created The 2010 Land Acquisition and New Home Sales Strategy Report. It is full of powerful tools to give Land Acquisition and Home Segmentation decision-makers confidence about their …

The Power of a Tax Credit Near Expiration

$8,000 is a powerful incentive for home buyers who are buying their first home, especially when half of the homes in the country are trading at below $172,000. However, we are also a nation of procrastinators, so the tax credit …

Meet The Money

  In today’s tough financial climate, most traditional sources of capital are not available, which is the perfect time for new capital to seize the opportunity. Yes, new capital is more expensive and often asks for personal guarantees at this …