Building Market Intelligence

Sign up for our free industry newsletters, known as Building Market Intelligience™, by filling out the form to the right.

The Gen X Pivot: Fewer Sales, Better Design

Gen X is attracting a lot less attention from home builders these days. In the last four years, 11 publicly traded home builders have announced a new entry-level brand, and another 6 builders have announced a new retirement brand. The …

The Seven Sizzling Housing Markets

Seven markets are sizzling with new home construction today. We rank these markets based on our Burns Housing Market Hotness Index (see graph below and index description at the bottom), which encompasses fundamental supply/demand factors and our market strength ratings. …

The Rise of Modern Styles

Three completely independent sources confirm that new home buyers increasingly prefer modern home styles: New home shoppers. 30% of the new home shoppers in our recently completed 2018 Consumer Insights survey prefer a modern exterior style, and 36% prefer a …

Wrong Again—New Home Sales Actually Rose in January

Twitter: @RickPalaciosJr I suppose we should thank the Census Bureau for publishing incorrect conclusions and footnoting a 19%+/- margin of error. However, it gives our clients heartburn. Our clients pay us to be right—not to be overly bullish or bearish. …

Surveys Confirm Little Impact from Rising Rates

  CNBC did a 95-second clip on rising mortgage rates, including an interesting survey from Redfin about what would happen if mortgage rates rose to 5%. Redfin’s survey of 4000 home buyers concluded that: 6% of buyers would not purchase …

The Barbell Is Crushing the Supply of Affordable Homes

If you need any further convincing that we need to build more lower-priced homes, take a look at resale supply. The supply of low-tier listings (defined by Zillow as listings priced in the bottom one-third of home values in the …

Home Sharing: 44 Million Empty Bedrooms Await

Home sharing will gradually take a sizeable dent out of housing demand. Just like Uber matches car owners with passengers and Airbnb matches homeowners with short-term renters, new technology companies match homeowners with long-term renters. These sharing economy technologies will …

Rising Rates Should Have Minimal Impact on Housing

Twitter: @RickPalaciosJr Mortgage rates have risen 1.0% or more ten times in the last 43 years, with little impact on home sales and prices when the economy was also strong. Here is the paper we shared with our clients a …

Six Building Product Design Trends

At the International Builders’ Show, we identified six new home construction and repair/remodeling design trends. For additional detail and photo examples, click here. 1. Internet of Things (IoT) technologies open the door to whole-home connectivity. Amazon’s Alexa and other personal …

The Single-Story Advantage: It Might Be More than You Think

Single-story homes are a hot commodity. However, as high land prices and scarce space continue to drive densities higher, the share of single-level floor plans is shrinking. With buyers fighting over a limited supply, we would expect single-story homes to …