Building Market Intelligence

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An Educational Video on Housing Cycles

Co-Authored by Chris Porter, Chief Demographer This month, we are pleased to present a 7-minute video that we hope will be a very effective use of your time to understand where we are in the housing cycle. To see the video, …

The Poster Child for Housing Excess: The City of Maricopa, AZ

Nothing exemplifies the boom and bust of this cycle like the City of Maricopa, Arizona. A distant Phoenix suburb, the city’s growth has been phenomenal: 1,040 people in March 2000 4,998 people in March 2004 24,625 people in July 2006 …

Economic Fundamentals Slipping Away

While it is now clear that we are in regional recessions, the poor performance of many of our market indicators over the last several months supports speculation of a national recession. Our overall grade for the health of the U.S. …

Position Your Product Offerings for Success

In a down housing cycle, it is generally wise to adjust your product offerings to appeal to a larger segment of buyer demand. Builders can lower costs per square foot – and the overall home price – by changing out …

Start A New Company

While 2008 promises to be one of the most difficult years in home building, it will also present many opportunities, particularly for those individuals who do not have recourse loans. Here are 3 suggestions: Start a New Company: Buy land …

Further Evidence That We Are in a Recession

As if a horrible housing market isn’t enough of a drag on the economy, businesses are now curtailing their spending as well. In December, a survey of manufacturers indicated that their budgets are being cut, and this week we learned …

Community and Home Design Must Appeal to Your Target Buyer Profile

Given today’s competitive market conditions, planning and designing for the right buyer profile is more critical than ever. It is important to show model merchandising with hints of the target buyer profile throughout the home through lifestyle photography, room designs …

Mortgage Insurer Says Prices Will Fall

One of the indices that we find to be the most accurate is PMI’s Risk Index, which measures the likelihood that home prices will be lower two years from now. The index measures the percent likelihood of a price decline …

Economy Weakening; Are More Rate Cuts Far Behind?

We are most likely in a very mild recession right now. Unemployment spiked this month, and consumer confidence has fallen to 88.6, which is well below the long-term average of 98.6. The Fed now knows that it should have dropped …

A Strategy to Navigate the Housing Cycle

We put a lot of thought into our final e-mail of the year, so we apologize for the length of it. We truly hope our thoughts help you succeed in 2008 and become the foundation around which you plan your …