Building Market Intelligence

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The Power of the Government

This month, we focus on the government’s impact on housing. Paulson-Bush Plan – Much Ado About Nothing We can’t find anyone credible who believes the Paulson-Bush plan that was announced on December 6 will significantly help the housing market. According …

Develop Your Strategy for a Mortgage Industry Shutdown

There is a real threat that mortgage bankers will become far more conservative in the coming months. For planning purposes, we suggest that your business plan consider a scenario where you can only sell homes to very high-quality borrowers. For …

Projecting Future Housing Prices

Point of Clarification – Before we address this week’s topic, we need to address some feedback from our last e-mail. We were not predicting a quick turnaround, but merely pointing out that a healthy economy will help the housing market …

Strong Economy Will Help Housing Recover Sooner

Despite the tough times in housing, the economy continues to grow, and that will make the recovery in housing happen much sooner. The energy sector in particular is thriving, spurred by a falling dollar and skyrocketing commodity prices. Many other …

Look at Value Through Buyers’ Eyes

Truly understanding what buyers’ considerations are during the new home buying process is essential to building a successful marketing campaign. With so many incentives and deals offered to attract buyers into new home neighborhoods in today’s soft market conditions, it …

Communication is the Key to Managing Your Brand in a Downturn

Protecting your brand in a downturn is not an easy thing to do. Tough decisions have to be made, and those decisions adversely impact your relationships with employees, home buyers, cities, trade contractors, and financial partners. In a market like …

Home Builder Confidence Declining Rapidly in West

In 15 months, the Western Region of the U.S. has gone from the best market to the worst market. This month, builder sales and traffic reached its lowest level since the NAHB began tracking the statistics nearly 23 years ago. …

Slowdown in Construction Expected to Continue

The fourth quarter is going to be a very interesting test to see how well the economy holds up during the housing downturn. Based on our conversations with builders and trades from all over the country, construction is likely to …

Building Relationships is Key to Selling Homes

Your salespeople are the key to your community’s success. The most successful salespeople build great relationships with potential buyers. They listen to their needs. They treat them like they want to be treated. They know the answers to buyers’ questions. …

Identify Your Opportunities for Market Expansion

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Winston Churchill Growth Opportunities – For those home building companies that are able to remain financially sound while their competitors are reeling, a downturn …