Building Market Intelligence

In a recent webinar for our DesignLens™ clients titled Cultural Crossover 2020, Susan Yashinsky from Sphere Trending summarized four cultural shifts that builders and developers should incorporate in their designs. For our DesignLens™ members, we identify and analyze eight innovations each …

In our latest podcast episode, CR Herro, the Vice President of Innovation at Meritage Homes, articulates changes coming to the new home industry. Like the car industry in America 30 or 40 years ago, new home builders are facing a …

Labor shortages, supply-chain inefficiencies, and rising material costs consistently top the list of what keeps our clients up at night. We hear these pains expressed every month in our builder and building product industry surveys and can’t escape news headlines …

23,000+ new home shoppers told us how to market more effectively to them. Properly allocating marketing efforts can easily make the difference between selling 3 or 4 homes per month. We learned that: Local advertising and geofencing are more effective …

Are you sick and tired of making multi-million dollar educated guesses about what amenities will be most popular in your master-planned community? Here are some findings from our large consumer survey that will help you build and locate the right …

Margaret Whelan, an industry investment banker who has successfully raised money for several innovative housing companies, explains why this time is going to be different with respect to off-site construction. While there is a wide spectrum of construction possibilities in …

Twitter: @RickPalaciosJr We still hear two housing industry rules of thumb that make us cringe: 5% is still a great mortgage rate. Anything less than 6 months of supply is healthy. First of all, the mortgage payment is what matters, …

Dallas Tanner, the Chief Executive Officer who co-founded Invitation Homes in 2012 and has grown it to be the landlord for more than 80,000 rental homes across the US, shares with us the future of rental homes. Invitation Homes strategically …

Our clients frequently ask, “When is the market turning, and how should I plan for the inevitable downturn?” To answer their question, we advise our clients to assess their tolerance for risk, their short- and long-term investment horizons, their competitive …