Building Market Intelligence

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Five Minutes at the Builders’ Show

Adam Grubb of Professional Builder gave me five minutes to summarize our forecast. Click on video above to view 2018 Forecast We have the most bullish 2018 price and volume forecast of those we track, and we are increasing our …

A New Home Alternative to Your Hovel

Coastal California home prices have skyrocketed, creating great opportunities for homeowners to cash out and move to a smaller, nicer home. Check out this news clip featuring Dean Wehrli on the trend toward surban™ living. . Click here to view video …

New Home Sales at the Top 50 Masterplans Set a New Record

Home buyers love master-planned communities. More than 28,000 home buyers purchased homes in the top 50 master-planned communities last year. While new home sales grew 9% last year, masterplan sales grew 20%! All 50 communities sold at least 314 homes …

The DIY Recovery

DIY has been out of favor this recovery, but the tide may be starting to turn to its advantage. Todd Tomalak discusses the long-term outlook for DIY products: Click here to watch video If you have any questions, please contact …

Four Masterplans Exceed 1,000 Sales in 2017

Masterplan sales surged in 2017. The Villages, Irvine Ranch, Lakewood Ranch, and Summerlin all captured over 1,000 net homes sales in 2017. Sales in a number of western US communities swelled, while many communities in Florida and Texas captured fewer …

Cost Increases Top 2017 Housing Market Surprises

Over 300 home building executives told us their biggest surprises of 2017. Although they anticipated cost increases, 40% told us that the extent of those increases surprised them the most. Stronger than expected demand (especially in the last few months) …

Where Are We in the Housing Cycle?

Ten years ago today, our company published Strategies to Navigate 5 Stages of the Housing Cycle and followed that up with a 7-minute educational cartoon on the housing market. To commemorate the 10-year anniversary of those analyses, we are sharing the graphic …

Boomers: Food for Thought

Thinking of building communities for boomers? Focus on food! Grocery stores and restaurants topped the list of most desirable amenities, according to our Consumer and Product Insights survey, which includes responses from more than 9,000 registered new home shoppers born …

Surging Home Buying vs. Quality Home Renting

It never ceases to amaze me how great interviewers can extract so much information in only two minutes. Here are the highlights of what I shared on CNBC earlier this week: . . Surging home sales. “Something happened in the middle …

Millennials Pay More for Features and Less for Brands

Our survey of more than 20,000 new home shoppers shows that millennials care more about features than brands—especially if those features involve technology that makes life easier or more fun. As a millennial, I am willing to pay for tech …