Building Market Intelligence

People buy homes for many different reasons, and the mix of reasons has shifted lately. Family-related reasons, such as marriage or divorce, is an increasing percentage, while the desire for homeownership is a decreasing percentage of home buyers. This supports …

We have done a lot of quantitative and qualitative research on the future of homeownership, and concluded that homeownership is likely to fall eight percentage points, from 70%* in 2005 to 62% in 2015. Fox Business News did a nice …

We’ve just launched our 2nd Annual Home Buyer Survey in order to collect the latest insight on home buying preferences from thousands of active home shoppers. Last year’s survey of almost 10K recent home shoppers overwhelmingly showed that design matters …

Condos in High Demand For investors, current market conditions in the southern part of the Sunshine State couldn’t be better. Depressed pricing, low interest rates, a strong rental market and favorable foreign currency exchange rates are pumping up the housing …

John Burns Real Estate Consulting will be at the ULI Fall Meeting in Los Angeles October 25-28. Send an email by clicking on a name below if you are interested in meeting. John Burns – CEO Tuesday Community Development Council …

The Addict: The charts below tell the story. The typical U.S. consumer has become addicted to debt, and the banker/dealer continues to supply more debt drugs in the form of credit cards as well as low interest rate loans for …

“We must create value AND the right emotion to sell new homes today.” -Adrian Foley, Brookfield Homes, President of California The days of “build it and they will come” are gone. Smart builders have a well-defined process for assuring success. …

Good design and the right price is the recipe for success today. Here are several trends we see among consumers, based on a survey we conducted of nearly 10,000 potential home buyers: Casual Living. Our survey shows a significant preference …

Designing a home for today’s consumer is challenging, given the market dynamics, competitive environment, changing demographics and financial and time constraints. Successful designers create from research and experience. They: Know what motivates today’s buyers Understand their lifestyles Know what products …