Building Market Intelligence

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6 Trend Themes for 2021

There are many accelerations in consumer habits as outlined in the New Home Trends Institute’s 21 Trends for 2021 webinar. By zooming out and looking at them holistically, they can be summarized in six overarching themes we expect in 2021. …

The Light: Apartment Rent Forecasts (to Help You Weather Market Shifts)

Categories: COVID-19 The Light

This week we completed our rent forecasts for 127 metro area apartment markets. We maintain a bullish outlook for demand, with some key differences by market. With such a wide variation across the markets, good timing could lead to great …

The Light: Biggest Real Estate Surprises of 2020

Categories: COVID-19 The Light

The housing industry is uniquely positioned to take advantage of lifestyle changes accelerated by the pandemic. While we anticipated many of the trends in previous editions of The Light, we thought we would reach out to of our clients and …

Master Plan Success Stories: What Really Worked in 2020

All 50 of the top-selling master-planned communities achieving a place in our annual ranking are winners, as they sold at least 437 new homes in 2020. Beyond that commonality, these master plans, or MPCs for short, also embody several trends …

The Light: To Sell or to Rent? That Is the Question

The two brightest spots in the residential space today are for-sale housing and the single-family rental market. And because both sectors are so strong, our clients are consistently asking: “What’s the best option for my project?” We are monitoring both …

Top 50 Master Plans Achieve a Record 37K New Home Sales in 2020

The John Burns Real Estate Consulting team congratulates the management teams behind the top 50 master-planned communities, which sold at least 437 new homes per community during 2020. This threshold is the highest in our 10-year survey history! Over 37,000 …

The Light: Surviving the Studio Slump

Economic conditions have converged to make life especially difficult for one particular type of floor plan: the studio. We expect demand for studio units to remain depressed in the short term, but we anticipate a post-vaccine snapback will reinvigorate demand, closer to …

The Light: Suburban Apartment Opportunity: Follow the Homes

We just published our Apartment Analysis and Forecast report, and our conclusion is in the title: Sunny Outlook for Suburban; Harsh Winter for Urban Apartments. We believe there is a further niche opportunity for suburban apartments—near rapidly developing new home submarkets. The new home …

The Light: Suburban Migration Benefits Single-Family Rentals

We have all heard the tales of the current renter migration to the suburbs and even to the exurbs in some parts of the country. Until now, the migration story captivating the housing sector has been mostly anecdotal. But we …

The Invisible Kitchen: Whirlpool’s Consumer Trends before and after COVID-19

The kitchen is widely seen as the heart of a home. It is the place where families begin and end their days together and where hosts entertain their guests. If you want to know more about how this critical space …