Design Trends | John Burns Real Estate Consulting


Below is a sneak peak of our in-depth monthly newsletter released by DesignLens. In order to receive a detailed a copy of this email, previous editions and in-depth tours of the design trends featured below, you must be a paid DesignLens subscriber. To find out more about DesignLens and how to become a paid subscriber, click here.




DesignLens Sample Newsletter
July 2016

This sample is part of a monthly newsletter released by DesignLens.

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Below are several Building Market Intelligence releases that feature DesignLens:



Santa’s Not the Only One Hanging Out on the Roof
May 2016

by Pete Reeb

Stylish new roof decks are wowing buyers and adding tens of thousands of dollars in revenues per house for new home builders.

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Happy New Year: Foreign Buyer Trends You Should Know Celebrating the Year of the Fire Red Monkey
January 2016

January 27 marks the beginning of the Chinese New Year season that ends on February 22. Since sales will slow while buyers focus on special events and reconnect with loved ones, we thought we should give some sales and design tips when selling to Chinese buyers.

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Multigenerational Households on the Rise
January 2016

According to The 2014 American Community Survey, 16.5 million households have two adjacent adult generations living together, which accounts for 14% of all US households, and another 4.6 million households have three generations or more, accounting for an additional 4% of the population…that’s over 21 million households. Is this a trend? Or a permanent adjustment that consumers want?

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Increased Pet Ownership Inspires New Design Trends
December 2015

Several of the best-selling new home designs we found this year incorporate specific spaces designed for pets. More than half of US households own a pet, led by 71% of Vermont households. And according to our most recent Consumer Insights survey of more than 20,000 home shoppers, 45% of pet owners indicate that they treat their pets like royalty.

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Successful New Home Design Trends
June 2015

by Mollie Carmichael

Here are 4 of the 10 trends our DesignLens team published this month, to give you a taste of what buyers are looking for in new homes that they cannot find in the resale market.

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From Ordinary to Extraordinary: Using Outdoor Spaces
June 2015

One of the most profitable new design trends we are seeing this year is some very creative use of outdoor space to bring light into the house and to expand the feel of the home’s size. This has resulted in higher home prices per square foot than would have been achieved otherwise. I am going to highlight a few examples that we have featured in our DesignLens subscription this year.

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4 Shifts Needed to Sell More Homes
February 2015

by John Burns

As noted during our consulting team’s visits to thousands of communities all over the country last year, and also shown by the slower 2014 sales in our master-planned communities survey, the land development and home building industries need to shift their mix of communities to target a different mix of buyers than the traditional mix.

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