As Consumer Insights Manager, Sidney manages the direction of content, design, and summary of our Consumer and Product Insights report.

Prior to joining John Burns Real Estate Consulting, Sidney was the Consumer Insights Manager for Clayton Homes, the nation’s largest manufactured and modular homebuilder. She led the team and helped a vertically-integrated enterprise make data-driven business decisions, ensuring that consumers always had a voice at the table. ​Her key contributions​ in this role​ included: Brand affinity & awareness studies, Market Segmentation analysis, development and curation of Homebuyer Personas, and building a Voice of the Customer platform across the enterprise to help make data relevant and actionable. One of Sidney’s greatest passions is taking data and crafting compelling stories, so business partners can understand their consumers to create more effective marketing, enhance sales processes, and maximize product development to fit the needs of end buyers.

Sidney graduated from the University of Tennessee, Knoxville with a degree in Business Analytics.

Sidney is a proud member of the Tennessee Watercolor Society.