Episode 16: Is Social Media Hurting or Helping New Home Sales?
Will Duderstadt, VP of Digital Marketing at M/I Homes and a speaker at our upcoming Housing Design Summit, brings clarity to effective digital marketing strategies.
Featured Guest
Will Duderstadt, Vice President of Digital Marketing, M/I Homes
Will is currently the Vice President of Digital Marketing at M/I Homes Inc. (MHO) overseeing electronic marketing efforts, lead generation, search marketing, social media and content development for 16 divisions in 11 states.
Previously, Will was a founding partner of MCLA The Lax Mag, a print magazine covering college lacrosse, which was acquired by InsideLacrosse (an ESPN affiliate) in December 2011.
Will also served in various positions at Apple Inc. (AAPL) for five years and was featured as spotlight speaker on the company website on multiple occasions.
This amounts to 16 years experience in high traffic (10MM+ PV) and large scale (100,000+ pages) web sites. With focus on Internet Marketing, Lead Generation, SEO, SEM, PPC, PHP, CSS, MySQL, JQuery, Product Development and Project Management.
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