Episode 17: The Power of Home Design
Two self-described “Designistas,” Megan Eltringham from The New Home Company and Matt Sauls from Pardee Homes (TRI Pointe Group) share their thoughts on the payoff for spending the time and money to design great homes.
Megan Eltringham, Corporate Vice President of Marketing, The New Home Company
Megan serves as Corporate Vice President of Marketing for The New Home Company. She is responsible for integrated marketing campaigns and brand management standards across all divisions in Southern California, Northern California and Arizona. Her role includes multi-medium communication programs across social media platforms, interactive outlets, traditional advertising and editorial relations, as well as budget management and daily interaction with all design and marketing consultancies.
Megan has more than 15 years of experience in the real estate and homebuilding industry. She began her career in 2003 working on Peter Ueberroth’s California gubernatorial campaign and then continued at Ueberroth’s Contrarian Group, a venture capital firm with real estate interests. After two years, Megan joined John Laing Homes, first in Operations, then as a Special Projects and People Liaison. While with John Laing Homes, Megan project managed a 22,000-square-foot penthouse in Burj Dubai, completed event and meeting plans at numerous venues worldwide, and supported an executive team that produced more than $1 billion in revenue.
Megan holds a Bachelor of Arts in Political Science & Sociology from Fordham University as well as a master’s degree from Pepperdine University. She has many active affiliations and certifications including LCDM (Light Construction Development and Management) and MRBC (Marketing for the Residential Builder) certificates from UC Irvine. She currently serves on the board of BIAOC, is a past co-chair of the BIA’s NextGen and a past president of the Greater Sales & Marketing Council (GSMC) in Orange County. She formerly sat on the board and executive committee of HomeAid Orange County.
Megan has received several prestigious industry awards, including Southern California Marketing Director of the Year, and was recently recognized by Professional Builder magazine on its annual “40 Under 40” list. Megan lives in Irvine with her husband and two young children.
Matt Sauls, Vice President, Marketing & Product Development, Pardee Homes (TRI Pointe Group)
Matt Sauls is Vice President, Marketing and Product Development for Pardee Homes’ Inland Empire division, guiding the company’s marketing, advertising and product design strategies for master planned communities and neighborhoods in Riverside and San Bernardino counties. Matt is currently responsible for strategic marketing planning and implementation for more than 17 active new home neighborhoods.
In addition, he also manages current master plan marketing programs and helps vision future area communities under development by Pardee Homes. These communities will eventually consist of approximately 15,000+ planned units and carry on the Pardee Homes legacy of building homes and communities for the way people want to live, while creating premium value through a trusting builder relationship.
Matt began his career as a new home market researcher with The Meyers Group in 1996, and worked directing analysis projects throughout California, Nevada and Oregon. Continuing to broaden his scope of new home research experience, Matt joined Marketscape Research Consulting in San Diego, a firm focused on providing qualitative consumer research to homebuilders. This experience allowed Matt to focus in on the importance of the consumer perspective.
Matt left the consulting world to put his research experience to use with Forecast Homes. Matt was responsible for on-going research and for product segmentation and pricing recommendations for due diligence projects for all Northern and Southern California and Arizona communities. A move to Young Homes allowed Matt to quickly work his way to Director of Marketing, where he helped manage the company’s rapid growth from a small to mid-size builder in just three short years.
In 2006 Matt joined Pardee Homes as Regional Marketing Director where his strategic research background created a timely partnership in a changing market. His creativity, passion and professionalism helped the Inland Empire team implement success strategies and gain market share in a time of immense competition and economic challenges.
Matt currently lives in Redlands with his wife and two children. He has been an active board member of HomeAid Inland Empire and Greater Sales & Marketing Council.
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