Episode 5: The 4 Big Demographic Influencers

In episode 5 of our podcast, consulting leader Dean Wehrli interviews John Burns regarding the 4-5-6 rule for demographic-based decision making, which is covered in chapter 3 of the book Big Shifts Ahead.

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Featured Guest

John Burns, CEO, John Burns Real Estate Consulting

John founded the company to help business executives make informed housing industry investment decisions. The company’s research subscribers receive the most accurate analysis possible to inform their macro investment decisions, and the company’s consulting clients receive specific property and portfolio investment advice designed to maximize profits. The team takes great pride in enabling the profitable development of the best places to live in the world.

John co-authored Big Shifts Ahead: Demographic Clarity for Businesses, a book written to help make demographic trends easier to understand, quantify, and anticipate. 600,000+ people follow John’s LinkedIn Influencer column, 30,000+ subscribe to his emails, and the media cited the firm 250+ times in 2017.

Before founding John Burns Real Estate Consulting in 2001, John worked at a national consulting firm for 4 years and for 10 years at KPMG Peat Marwick—2 as a CPA and 8 in their Real Estate Consulting practice.

John has a B.A. in Economics from Stanford University and an MBA from UCLA, and works in our Irvine, California office.  He has attended home games for all 30 major league baseball teams, and regularly runs the hills in Southern California.

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