New Home Insights Podcast Episode 6 | John Burns Real Estate Consulting


Episode 6: Home Buyer Amenity Preference Shifts

In episode 6 of our podcast, Dean Wehrli interviews one of our Consumer Insights leaders, Steve Burch, about changing community amenities

 

Featured Guest

Steve Burch, Senior Vice President, John Burns Real Estate Consulting

Steve has more than 25 years in the Real Estate business.  Prior to joining John Burns Real Estate Consulting Steve held a number of key Strategic Marketing roles with Pulte/Del Webb.  Earning a Lifetime Achievement Award along the way some of Steve’s achievements while at Pulte include: development the company’s consumer segmentation process (the Target Consumer Group model); development and administration of the company’s market positioning and strategy process (the Operational Strategic Planning Process); development of the firm’s Consumer Satisfaction Measurement Process; structuring the marketing portion of the feasibility process and overseeing this process in a number of area roles; direct input and oversight of the product development process (East Area); and the development and execution of a number of nationwide, strategic, consumer research projects in addition to developing a wide variety of local, subdivision oriented research designs.

Prior to joining Pulte, Steve held several advertising and product research, market strategy and sales analysis positions with Chrysler Corporation.

Clearly market intelligence and deep consumer analysis are abiding, lifelong passions for Steve. It is this passion that Steve now brings to the John Burns team as he joins the excellent group of consultants and researchers at the firm.

Steve holds a Master’s Degree in Communication Arts and Sciences from Michigan State University where he is ABD for a PhD.

Email | (248) 797-4469

 

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