Our team compiled 22 opportunities for 2022, which we will share over the next few weeks. They cover a wide range of topics, from affordability solutions to migration patterns. Here are 6 opportunities to win over consumers this year.
- Show how you engage in corporate social responsibility. Brands known to be environmentally, ethically, philanthropically, and economically responsible will improve their conversion rates this year.
- Emphasize your support for local businesses. Master-planned communities have an advantage because they can provide residents with what they need in minutes.
- Integrate active amenities. Build tenant and homeowner loyalty through social activities catered specifically to your community’s demographics.
- Provide virtual customer service. Create a seamless leasing or home shopping experience through automation and self-guided tours.
- Provide smart tech that promotes security and savings. Consumers are less likely to pay for other smart tech.
- Hide the technology. Consumers are looking for simplicity within their homes, so focus on streamlined design and high-end integrated façades.
For more information on consumer and technology trends, please contact our New Home Trends Institute or one of our team members below. You can watch all 22 Opportunities for 2022 here.
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